(Kohler, Wis.) – A new era for The Blind Horse Winery: The business is reinventing its guest experience with enhanced offerings, headlined by a new two-story all-seasons Terrace Bar. The addition creates even more space and places to sip, sample, and socialize.
A destination within a destination, the new 540-square-foot building seamlessly connects the principal tasting room with terrace spaces. In celebration of the 2026 Terrace Season, The Blind Horse debuts a renewed winery vision highlighted by new branding, elevated interiors, chef-curated menu, and reformatted wine club, further enhancing the winery and meeting demands of increasing tourism.
“We invite all to discover the refined, yet laid back vibe of the renewed Blind Horse,” said Bob Moeller, Owner of The Blind Horse. “The opening of The Blind Horse Cellar – Cedarburg and the expansion in Kohler affords us the opportunity to host more local guests and travelers alike as they enjoy Blind Horse wine in a vast variety of lively social settings for lingering moments crafted to be shared.”
Blind Horse Terrace Bar Grand Opening Celebrations are planned for June 5 and 6 with special offerings to include:
- Music by local bands starting at 5pm: Chili Dogs (Friday) and The Blues Assembly Band (Saturday)
- Wine and Terrace Cocktail Specials including signature Blind Horse Wine Slushies
- Chef-selected Flatbread Pizza
“Every visit to The Blind Horse is a journey in sensory discovery as we combine winemaking artistry, culinary craftsmanship, and effortless hospitality making every day moments extraordinary,” said Bob. “New and returning guests to any of our properties will delight in the refreshed aesthetic that feels current, comfortable, and enduring.”
The Blind Horse team is dedicated to creating a modern expression of Midwestern hospitality with elevated hospitality with lively energy and a casual vibe creating a sense of belonging and celebration.
Summer hours at The Winery begin on Friday, June 5:
Tuesday-Thursday 11am-7pm
Friday-Saturday 11am-9pm
Sunday 11am-3pm
Closed Mondays
TERRACE BAR – LOCATION, CONSTRUCTION + DESIGN
Construction of The Terrace Bar began in September 2024 by A. Chappa Construction of Sheboygan led by owner Andy Chappa and project manager Jerod Voskuil. Located on the southern edge of the outdoor patio, The Terrace Bar can be accessed directly from the patio spaces and via the Winery building through the semi-enclosed main-level passageway or interior spiral staircase. The new building replaces a free-standing single level building that housed an open air bar and kitchen.
The ground floor of the Terrace Bar features an expansive U-shaped bar with ample stool seating, two hydraulic garage-door size window panels that open vertically to the patio spaces, two individual luxe public bathrooms, and a state-of-the-art industrial kitchen. The second floor features sizable floor-to-ceiling sliding windows with a variety of seating options at tables. Winery guests will enjoy the sweeping panoramic views of the natural woodlands, waterway, wildlife, and the patio from each and every seat of The Terrace Bar.
“The space is designed to celebrate the property’s setting and natural environs by blurring the lines between indoors and outdoors overlooking the treescaped scenery,” said Bob. “The new barspace also increases the number of guests that can enjoy the eclectic mix of musical performances on the outdoor stage.”
The interiors are detailed by Sheboygan Falls-based interior design firm Distinctive Design led by Steve Peskie, Principal and Owner, who has worked in tandem with Blind Horse Owner Connie Moeller on both the Terrace Bar and The Cellar – Cedarburg. The team has curated intentional interiors blending rustic and refined elements setting an elegant tone. The mindful approach acts as a tribute to the history and legacy of the properties creating a refined, comfortably casual setting. Together they have defined the design template for The Blind Horse.
“The design approach for The Blind Horse is sophisticated, yet casual, creating sensory-rich inviting spaces with refined furnishings, warm materials, and modern art-inspired decor,” said Connie. “The goal is to create a recognizable aesthetic and ambiance for all of our buildings and properties.”
Signature Blind Horse elements featured in the Terrace Bar project include:
– horse-themed decor and curated art collection
– atmospheric sophisticated lighting selections
– large marble bar-top spaces with elegant seating
Following the opening of The Terrace Bar, the business refreshed the interior spaces of The Winery to mirror the decor and furnishing elements of The Terrace Bar and The Blind Horse Cellar – Cedarburg. The outdoor patio space is also experiencing updates along with the addition of an elevated patio space overlooking the patio stage and seating areas.
TASTING ROOM & TERRACE – NEW MENU CONCEPT
A new menu platform is being introduced for The Winery in time with the opening of The Terrace Bar. The Winery Menu will feature new flavors and specialties with a chef-curated compilations of small plates, flatbreads, burgers, and desserts. Each menu item will be noted with a sommelier-selected wine pairing. Non-alcoholic beverages, beer, and cocktails will also be available at the new and existing indoor spaces of The Winery and seasonally on The Patio with the addition of signature summer wine slushies.
“These are serious flatbreads that have become a quick favorite at the Cedarburg location that work well for a wine accompaniment or a light lunch,” said Robert Brown, The Blind Horse General Manager and Executive Chef. “From bountiful burgers to a surprising lobster cargot, the menu mimics the elevated fare of The Blind Horse Restaurant on a portionable scale perfect for sampling and sharing.”
Dining options abound at The Blind Horse Kohler. Guests can indulge in a variety of culinary dishes paired with Blind Horse wines at the four contrasting culinary experiences paired with Blind Horse wines. The Winery serves lunch, small bites, dinner and late night bites and dinner service is available at The Blind Horse Restaurant.
“The Blind Horse is a unique Wisconsin gem pairing flavorful foods, spectacular wine, and modern Midwestern hospitality in a setting with a celebrated history and unmatched ambiance,” said Brown.
THE WINE + WINE CLUB
The Blind Horse showcases the entire portfolio of Blind Horse Wines available at The Terrace Bar and through the property. With more than 20 vintages, many award-winning selections and winery favorites, including Super Tuscan, Black Gypsy, Roan Rider, Peach Chardonnay, and Dam Sire. Also featured is the recent release of the Bourbon Series Wines, which includes Bourbon Barrel Zin and Bourbon Barrel Cab aged in J. Henry & Sons Bourbon Casks.
The winemaking is led by Head Winemaker Patrick Regenwether. Regenwether suggests the best way to select wine bottle(s) for purchase is to sample a selection of wines. The Blind Horse is committed to helping build customer confidence in selecting wines. A new promotional offer in The Winery includes a $10 credit with the purchase of a $10 tasting of three select wines towards the purchase of a bottle of any Blind Horse wine selection.
“This $10 tasting helps customers feel more confident when selecting a bottle of wine to enjoy at the winery, in our restaurant or at home,” said Regenwether. “Its a win-win for all!”
The Blind Horse highlights its reformatted Wine Club Membership in 2026. The new “You Pick” program offers participants special pricing perks including discounts on wine purchases. Members receive a 20% discount with a $45 monthly membership fee which can be used for purchases at The Blind Horse in Kohler and Cedarburg. More information on the membership levels is available online: https://www.theblindhorse.com/wine-club/.
TEAM
The Blind Horse team works to create a modern expression of Midwestern hospitality with elevated hospitality with lively energy and a casual vibe creating a sense of belonging and celebration. The staff is led by the following department managers:
– Head Winemaker Patrick Regenwether
– General Manager & Executive Chef Robert Brown
– Events Manager Roxanne Fisher
– additional staff members, servers and winetenders.
“In any of The Blind Horse properties in Kohler and Cedarburg our dedicated team is intentional about helping our visitors find something worth discovering and moments meant to be shared,” said Bob. “The destinations are effortlessly welcoming with sensory-forward food and drink for any occasion where every day is special.”
REBRANDING + WEBSITE
The Blind Horse has partnered with FifthColor, an independent, full-service marketing and brand strategy firm based in Sheboygan Falls, to lead a comprehensive brand evolution across every customer touchpoint for both its Kohler and Cedarburg locations. Rooted in deep brand strategy, the partnership aligns positioning, visual identity, and digital presence into one cohesive system designed for long-term growth. The refreshed brand introduces a more intuitive website experience and rich photography that deepen the storytelling while honoring the authenticity guests have come to love, ensuring the brand feels as memorable online as it does in person. The website is set to go live June 2026.
“From the beginning, it was clear that The Blind Horse is built on both heart and craftsmanship,” said Justin Webb, CEO and Owner of FifthColor. “Our role was to translate that foundation into a brand experience that matches the quality of what happens inside the walls, one that invites guests in, earns their loyalty, and positions The Blind Horse for its next chapter of growth.”
RECENT NEWS! THE BLIND HORSE CELLAR – CEDARBURG
In October 2025, The Blind Horse opened a second location with the opening of The Blind Horse Cellar – Cedarburg in the heart of the historic downtown district. The new petite 1,800-square-foot cellar-inspired destination offers wine and small bites and flatbreads along with non-alcoholic offerings. The selection of chef-curated foods includes flatbreads, lobster cargot, lobster rolls, tuna ceviche, and paninis. The patio space is now open for the summer season with live music offerings.
ABOUT BLIND HORSE RESTAURANT & WINERY
Established in April 2012, The Blind Horse Restaurant and Winery is located on seven beautifully landscaped acres at 6018 Superior Ave., Kohler, Wis. Food and wine are the catalyst for a one-of-a-kind experience at The Blind Horse with its Napa Valley-style winery and charming restaurant with rustic elegance. The venue hosts a variety of unique events and frequently hosts live music on the outdoor patio and in The Granary building. The Blind Horse Cellar – Cedarburg is the first satellite location for the business serving the full portfolio of wines in historic downtown Cedarburg opened October 2025. The business mantra is “A place where time is well spent!”.
SOCIAL MEDIA + WEBSITE
Facebook https://www.facebook.com/TheBlindHorseWinery
Website https://www.theblindhorse.com/
PHOTOS + VIDEOS
https://www.dropbox.com/scl/fo/jwafv9dpdpgfyiw2bqqj8/AN6OPrPCYUsDGhTKoMWM0BI?rlkey=63wn6izblecnqgac5pcrshbif&st=j699xa2k&dl=0
Photo credit: Courtesy of FifthColor and Blind Horse
NOTE: Photos and videos will continue to be added to the Dropbox Folder. Media are welcome onsite during business hours or by request.
