Refreshed logo remains rooted in organization’s history while adding new energy to reflect the evolution of The Wisconsin Credit Union Movement
MADISON, WI (November 2, 2026) – The Wisconsin Credit Union League (The League) today announced a refreshed brand to better reflect the evolution of its organization and The Credit Union Movement it serves.
With The League’s brand last updated in 2005, today’s refresh captures the next generation of member feedback and modernizes the identity of the trade association for both policymakers and the public.
“This brand update has been a special opportunity to get to the heart of what drives us,” says League President & CEO Sarah Wainscott. “For our member credit unions, we show up with fierce dedication, bold ideas, bright energy and, most importantly, a deep sense of connection. We are proud to put this new stamp on our work as a reflection of our unwavering commitment to promoting The Credit Union Difference.”
The updated look features a re-imagined crest composed of a “C” and “U” for credit unions, intertwined and collaboratively paired with the state of Wisconsin at the core.
“The League’s purpose remains the same as it was 92 years ago at our founding, to promote and support the future of credit unions and enhance their ability to be the people of Wisconsin’s best financial partner”, says League Board Chair Chris Moczynski. “This new look energizes us for the next chapter of our association’s history.”
The League’s associated entities will be additionally undergoing brand updates through the beginning of 2027.
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About The Wisconsin Credit Union League
Founded in 1934, The Wisconsin Credit Union League is the dues-supported trade association for Wisconsin’s credit unions—not-for-profit financial institutions cooperatively owned by their more than 3.9 million members. The League is dedicated to serving Wisconsin’s credit unions and promoting The Credit Union Difference through advocacy, education, and public service.
