FITCHBURG, WI – Oak Bank is pleased to announce that Amy Steger has joined Oak Bank as Marketing Manager. Amy will work alongside Oak Bank’s longtime Marketing Director, Karen Virnoche, to ensure a smooth transition as Karen prepares for retirement after 26 years of dedicated service to the bank and the community.
Amy brings 20 years of experience in strategic marketing, communications, branding, and public relations across the public, nonprofit, and private sectors.
Most recently, Amy served as Communications & Marketing Specialist for Madison Metropolitan Sewerage District, where she developed creative strategies across digital and social media platforms to strengthen public engagement and build trust around water stewardship, wastewater treatment, and resource recovery.
Previously, Amy was Creative Marketing Manager for Travel Wisconsin at the Wisconsin Department of Tourism, leading a team of creative professionals in developing marketing campaigns and brand assets that promoted Wisconsin as the Midwest’s premier travel destination. Her extensive marketing background also includes leadership positions with the Wisconsin Restaurant Association, where she directed strategic communications and marketing initiatives supporting association programs, membership services, and events. She also served as Communications Manager for Greenleaf Media, managing integrated marketing campaigns, SEO-focused web content, and client communications.
Amy earned a Bachelor of Science degree in Geography with a minor in Chemistry from the University of Wisconsin–La Crosse and an Associate of Applied Science degree in Marketing from Madison College.
An active community volunteer, Amy has served as an appointee to the City of Fitchburg Landmarks Preservation Commission since 2016. She previously served on the board of 100+ Women Who Care–Madison and was a founding member and fundraising lead for Fitchburg Dog Park Advocates, helping
raise support for the community dog park.
“We’re excited to welcome Amy to the Oak Bank team,” said Terry Taylor, President of Oak Bank. “Amy’s creativity, strategic vision, and passion for community make her an outstanding addition to Oak Bank. Her professional expertise, combined with her long history of community involvement in Fitchburg and the greater Madison area, aligns perfectly with our mission of building lasting relationships and giving back to the communities we serve. I know she will continue the strong marketing legacy we’ve built while bringing fresh ideas that will help tell Oak Bank’s story for years to come.”
Amy said she is excited to join an organization whose values closely match her own.
“I’ve always believed that the best marketing starts with building genuine relationships and making a positive impact in the community,” Amy said. “That’s exactly what drew me to Oak Bank. I’m honored to join a team that is so deeply invested in serving its clients and supporting the communities it calls home. I look forward to building on the bank’s strong foundation and sharing the stories that make Oak Bank such a special place.”
As Marketing Manager, Amy will oversee the bank’s marketing, communications, branding, advertising, community engagement, and public relations efforts while working closely with the current Marketing Director during the transition period.
About Oak Bank
Oak Bank has been deeply rooted in the Fitchburg community and Madison area for 26 years, meeting the financial needs of homeowners and businesses by offering top-notch service, quick answers, and creative solutions, all while supporting over 135 local nonprofits each year. Visit oak.bank to learn more.
