Milwaukee, WI — NEWaukee is proud to announce the launch of its Brand Trust Quotient (BTQ) platform, a new proprietary AI-powered brand trust agent designed to help organizations measure and strengthen brand trust through real customer experiences.
NEWaukee’s BTQ reflects a growing shift among forward-thinking agencies building proprietary technology to better serve clients in an AI-driven landscape.
“Most brand metrics tell you what people say,” said Angela Damiani, CEO & Co-Founder of NEWaukee. “Our Brand Trust Quotient platform highlights what people actually experience. We didn’t see a tool in the market that measured trust the way we believe it’s actually formed, through real experiences. So we built it ourselves.”
BTQ uses AI to analyze a brand’s customer journey across channels, identifying trust-building and trust-breaking moments, and translating those insights into clear strategic action. Organizations receive a BTQ score, an outline of strengths and gaps, and competitor and industry benchmarking.
With this launch, NEWaukee is expanding its work in brand engagement, customer experience, and AI-powered strategy for organizations across the Midwest, with a focus on organizations looking to strengthen customer relationships and build long-term brand loyalty.
“The brands that win over the next decade will operate in ways that consistently build trust,” said Wyatt Tinder, CXO & Partner of NEWaukee. “We built BTQ to help leaders measure and manage that more clearly.”
Organizations interested in understanding how their customer experience is building or breaking trust can learn more and request a BTQ review at newaukee.com/b
