September 8, 2026, Milwaukee, WI —– Milwaukee Repertory Theater, Wisconsin’s largest performing arts organization, has entered into a new partnership with 41Fork Hospitality to enhance and manage the theater’s private event and hospitality program in the Associated Bank Theater Center, the theater’s new award-winning state-of-the-art home which opened last year.
41Fork Hospitality will provide comprehensive hospitality management and consulting services, supporting event operations, client experiences, and the continued growth of Milwaukee Rep’s private event business. The partnership strengthens the theater’s ability to deliver exceptional, high‑touch experiences within the nationally recognized cultural landmark.
As part of the collaboration, Milwaukee Rep has established a new preferred catering program, offering clients the flexibility to choose from highly regarded culinary partners including Noble Catering & Events, Skyline Catering and more. This curated model allows clients to select the culinary team that best aligns with their event goals while ensuring that all partners meet Milwaukee Rep’s standards for excellence in service, creativity, and event execution.
“Milwaukee Repertory Theater has long been a cornerstone of Milwaukee’s downtown cultural community,” said Melissa Vartanian, Chief Operating Officer. “With the opening of our award‑winning Associated Bank Theater Center, we’ve entered a new era of possibility. This partnership allows us to expand our event offerings while creating a more streamlined and flexible experience for our patrons.”
The partnership reflects a shared commitment to exceptional hospitality and creating memorable experiences beyond the stage. Through strategic management, collaborative planning, and a carefully curated network of hospitality partners, Milwaukee Rep aims to strengthen its position as one of Milwaukee’s premier destinations for corporate events, nonprofit gatherings, receptions, and private celebrations.
“We’re honored to partner with Milwaukee Rep and support an organization that has played such an important role in our community,” said Kaelyn Cervero, President of 41Fork Hospitality. “Our goal is to create an event experience that reflects the theater’s creativity, reputation, and the extraordinary environment of the Associated Bank Theater Center, while giving clients more flexibility and more resources as they plan their events.”
The Associated Bank Theater Center, Milwaukee Rep’s nationally recognized, award‑winning, cultural landmark, offers a dynamic collection of event and artistic spaces, including three flexible performance venues (a 220‑seat black box, a 182‑seat cabaret, and a 671‑seat theater with a transformable stage), the Herzfeld Foundation Education & Engagement Center, an elegant 100‑person donor lounge and event space, several modern lobby spaces and the cascading Sandra & William Haack Galleria that seamlessly connects the historic 1898 Oneida Street Station façade with a new 30,000‑square‑foot glass structure. Together, these distinctive spaces blend historic character, modern design, and artistic energy to create an unparalleled setting for performances, private events, and community gatherings in the heart of downtown Milwaukee.
For more information about hosting an event at Milwaukee Repertory Theater, visit https://www.41fork.com/milwaukee-rep or contact MKERep@41fork.com.
