WAUSAU, Wis., July 17,2026 – Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, announced today the sale of The Apartments at Riverlife, a 75-unit multifamily property in Wausau, Wisconsin. The property sold for $15 million, or $200,00 per unit.
“An extremely tight for-sale housing market continues to push households toward rentals, strengthening demand for well-positioned apartment communities like The Apartments at Riverlife,” said Dan Bowar, director investments. “With vacancy rates near record lows, rents in the region up roughly 40% since 2020 and very little new supply on the horizon, Wausau remains one of the Midwest’s strongest multifamily markets for investors seeking long-term stability and growth.”
Bowar, investment specialist in Marcus & Millichap’s Milwaukee office, had the exclusive listing to market the property on behalf of the seller, Riverlife Wausau, LLC, and procured the buyer, a Wisconsin-based investor.
The Apartments at Riverlife is situated on 0.89 acres at 16 Fulton St. Built in 2020, the property features a mix of one-, two- and three-bedroom units across 72,177 rentable square feet. The property overlooks the Wisconsin River and is within walking distance of downtown Wausau, providing residents convenient access to the area’s dining, retail and entertainment amenities.
