Lakefront Brewery is partnering with Friends of Wisconsin State Parks (FOWSP) to help address a critical funding gap for Wisconsin’s public lands with the launch of a new “I’m a Friend of Wisconsin State Parks” donation crowler.
MILWAUKEE (APRIL 21st, 2026) – From the Driftless Area, to the Northwoods, to the Lake Michigan and Lake Superior shores, Wisconsin is blessed with a range of diverse scenic landscapes treasured by residents and visitors alike. After a 125-year legacy of its state parks system, Wisconsin ranks last in the nation in state park funding per visitor at just 39¢ compared to the national average of $3, despite welcoming more than 21 million visitors in 2025. With iconic destinations like Devil’s Lake State Park drawing nearly three million visitors annually, demand continues to grow while funding lags behind.
Beginning Saturday, May 2nd, guests can purchase a special “I’m a Friend of Wisconsin State Parks” 32oz donation crowler exclusively at Lakefront Brewery Beer Hall. This uniquely designed aluminum crowler can be filled with any beer on tap for off-site consumption. The crowler will cost an additional $5 which Lakefront will match, resulting in a total $10 contribution to Friends of Wisconsin State Parks for every crowler sold. The brewery is excited to host representatives from FOWSP on launch day from 5pm to 7pm to answer questions, provide options to donate in person, raffle off items, and discuss other ways to make a difference.
“We have a lot of public lands that need our support, and the current level of funding is stretching the state park system thin, forcing Friends groups across the state to dig deeper in supporting the lands that are a key part of Wisconsin’s identity,” says Seth Taft, Executive Director of FOWSP. “Wisconsin is lucky to have some of the most lush and picturesque state parks, we want to do everything in our power to protect and keep them open. Lakefront has provided an easy and fun way to show your support.”
The parksdonation crowler will be available throughout the summer only at their Beer Hall. Guests can order in person or online for scheduled pickup by selecting their beer of choice and choosing the “Parks Crowler” option starting May 2nd.
“Our Lakefront brand has always embodied the spirit of enjoying our natural resources and having fun by Milwaukee’s Lake Michigan shores,” says Lakefront Brewery Owner, Russ Klisch, “we may be located on a river now, but our love for Wisconsin’s outdoor spaces still holds true, we hope this partnership helps spark awareness and meaningful change.”
Lakefront has provided THIS WEBPAGE to learn more about Friends of Wisconsin State Parks, the current funding by the numbers, a guide to contact your state representatives, and the ability to donate directly. Donations received will help bolster FWSP’s mission which includes aiding their advocacy efforts to better educate our state legislators and promoting their 65+ Friends groups across the state with their dedicated volunteerism and stewardship work.
Lakefront Brewery will once again be launching their Wisconsin State Parks pass giveaway after three successful years of the promotion. They will be sliding 2027 Wisconsin State Park passes in random 12-packs and 15-packs of their award-winning beers sold in Wisconsin. There is no purchase necessary, you can also enter for a chance to win by filling out THIS FORM.
