New year-round racquet sports destination brings pickleball, platform tennis, professional instruction, leagues, tournaments, retreats, and resort experiences
KOHLER, Wis. (September 18, 2026) Kohler, Wisconsin, the acclaimed resort destination by Kohler Co., today announces the grand opening of The Serve, a premier racquet sports destination designed to bring together movement, competition, wellness, and connection through year-round pickleball, platform tennis, instruction, events, and social experiences. The public is invited to celebrate the official opening on Thursday, October 1, during a complimentary open house from 6 a.m. to 9 p.m., featuring leveled open play, demonstrations, challenges, refreshments, and an official unveiling ceremony at 11 a.m.
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Courtesy of Kohler Co.
Located adjacent to Sports Core in Kohler, The Serve features six indoor pickleball courts, two heated outdoor platform tennis courts, and a social lounge, creating a vibrant setting for players of all ages and skill levels. The facility was developed to meet the rapidly growing demand for year-round racquet sports and the belief that sport can create meaningful connections while expanding Kohler’s commitment to helping people live gracious, healthy, and sustainable lives. Programming will include private lessons, group instruction, clinics, leagues, tournaments, corporate outings, youth development opportunities, special events, and destination retreats.
“The Serve represents an exciting addition to Kohler’s wellness and hospitality ecosystem,” said Nina Kohler, Strategy & Design Leader, Kohler Co. “While it will be Wisconsin’s first destination where guests can experience pickleball, platform tennis, and traditional tennis in one place, this facility is about much more than racquet sports. It further expands our wellness offerings by creating a place where guests and community members can come together through movement, connection, and shared experiences. From first-time players to seasoned competitors, The Serve offers a welcoming environment that reflects Kohler’s commitment to exceptional experiences that align with lifelong wellbeing.”
One defining feature of The Serve is access to an accomplished team of racquet sports professionals. Leading the racquet sports program is Connie Hsu, Racquet Sports Professional for The Serve and Sports Core. A 7.0 rated professional tennis standout, accomplished coach, and Olympian, Hsu brings extensive international playing and coaching experience. Through lessons, clinics, junior development programming, and special events, Hsu will help players of all levels elevate their game.
Pickleball Professional, Brad Vaudt will also be part of the dynamic team at The Serve. Vaudt will lead pickleball instruction, drills, clinics, organized play opportunities, and player development programs, supporting everyone from beginners discovering the sport for the first time to experienced competitors looking to refine their skills.
In addition to pickleball, The Serve introduces players to the fast-growing sport of platform tennis, played outdoors year-round on heated courts. Known for its social atmosphere and exciting pace of play, platform tennis provides a unique winter sport experience that is rapidly gaining popularity throughout the Midwest. The facility will offer beginner clinics, demonstrations, leagues, tournaments, and instructional programming to help introduce new players to the sport while supporting experienced enthusiasts.
The club offers flexible membership options that provide expanded court access, preferred reservation windows, guest privileges, and exclusive member benefits. Sports Core members receive discounted membership rates and waived initiation fees. Open play opportunities and court rentals are also available, creating an accessible entry point for those interested in exploring the facility before committing to a membership.
Following the grand opening, The Serve will also host dedicated group retreats, kicking off with
a destination Pickleball Retreat November 6-8, 2026, welcoming players for a weekend of instruction, competition, wellness experiences, and connection. Designed for players seeking to improve their game while enjoying a memorable Kohler getaway, the retreat will feature coaching, drills, organized play, social events, and immersive wellness programming.
The addition of The Serve further strengthens Kohler’s position as a destination for active living and wellness travel. Resort guests will be able to incorporate racquet sports into their stay through court access, instructional experiences, organized play opportunities, and dedicated racquet packages designed to complement Kohler’s lodging, golf, dining, and spa offerings.
About Kohler, Wisconsin
The Kohler Hospitality profile includes The American Club and world-renowned championship golf venues Whistling Straits and Blackwolf Run. The Inn on Woodlake in the Village of Kohler is a three-diamond property, and LODGE KOHLER in Green Bay’s Titletown entertainment district is a four-diamond property. A sister property, the Old Course Hotel, Golf Resort & Spa in St. Andrews, Scotland, is located at the birthplace of golf alongside the 17th fairway of the Road Hole – the most famous and difficult par-4 hole in golf.
Herb Kohler created Kohler Hospitality with the reclamation of The American Club and then built world-renowned championship golf courses, The Straits and The Irish at Whistling Straits, The River and Meadow Valleys at Blackwolf Run, as well as the 10-hole, par-three Baths of Blackwolf Run. The Straits course has hosted three PGA Championships and the 43rd Ryder Cup in 2021. Kohler Waters Spa is the only five-star spa in Wisconsin and has four other locations in St. Andrews, Chicagoland, and Green Bay, Wis. The resort features 12 dining establishments from the remarkable Immigrant Restaurant and Winery Bar to pub fare at The Horse & Plow, to River Wildlife located in a forest next to the Sheboygan River, just outside Kohler.
The resort is located in the Village of Kohler, Wisconsin, one hour south of Green Bay, one hour north of Milwaukee and two and a half hours north of Chicago, just off of I-43.
