Professional athlete Cooper DeJean featured on limited-edition packaging
GREEN BAY, Wis. (Sept. 22, 2026) — A slice of East Coast comfort food is heading to the Midwest. For more than a century, Cooper® Sharp cheese has been the secret ingredient behind countless comfort food classics and the go-to cheese on Philly cheesesteaks. Now, it’s ready to bring that same bold, melty flavor to casseroles, dips and macaroni and cheese across the Midwest. Cooper® Sharp White is available in select Hy-Vee stores, giving shoppers across the Midwest a taste of the sharp, crave-worthy cheese that’s been a favorite for generations.
“As we seek to become a household name nationally, offering Cooper Sharp White cheese in Hy-Vee is a huge step forward for our brand,” said Michelle Spoerl, brand manager for Cooper Sharp cheese. “The Midwest is the market we want to be growing in. Shoppers there care about making purchases that combine comfort and great taste, and we’re confident that Cooper Sharp will exceed their already high standards for cheese. Teaming up with Cooper DeJean, someone who represents pride, hard work and community, makes this launch even more special.”
The 30 oz. Cooper Sharp cheese package is sure to stand out on shelves with a limited-edition design featuring professional athlete Cooper DeJean — because the only thing better than one Cooper is two. The addition of DeJean to the packaging offers an instant connection to shoppers who aren’t familiar with the sharp and melty cheese.
The Cooper Sharp White 30 oz. cheese is available now at select Hy-Vee stores. Shoppers can visit the website to learn more and find a store near them.
