Milwaukee, WI (Sep. 10, 2024) – Trefoil Group, an integrated B2B marketing agency, has merged with South Florida-based BrandStar, a solutions-driven, fully horizontally and vertically integrated production and strategic marketing company. The acquisition marks BrandStar’s flagship B2B agency investment.
Focused on driving mid-market B2B company growth, Trefoil Group delivers multi-channel strategic marketing programs that accelerate business performance. The agency’s proven approach and earned reputation for delivering measurable results have positioned it as a go-to marketing agency for PE firms’ portfolio companies that must meet stakeholder expectations in condensed timeframes.
Trefoil Group’s client base spans a wide range of markets, including manufacturing, medical device, logistics, healthcare, consumer packaged goods, among others. Headquartered in Milwaukee, Wisconsin, with clients throughout the U.S., Trefoil Group was founded by Mary Scheibel in 1991.
“Over the last five years, B2B marketing has significantly changed,” said Jill Schroeder, President of Trefoil Group. “It is a multi-channel, multi-touch game in a visual and digital world. This merger accelerates our ability to deliver B2B marketing that continues to drive our clients’ businesses forward with measurable returns.”
“For companies growing through acquisition, our understanding of how to integrate new brands to add more customer value, drive the cross-sell and accelerate the utilization of digital channels is critical to their success, adds Scheibel, CEO of Trefoil Group. “Joining BrandStar’s family of companies furthers our ability to do this more effectively and quickly. We are excited about collaborating with such a forward-thinking enterprise.”
Access to BrandStar’s family of companies deepens Trefoil Group’s digital and public relations bench strength and expands its creative competencies through BrandStar’s pioneering virtual and mixed-reality production capabilities. BrandStar’s award-winning TV programming, among them Inside the Blueprint, airs on Bloomberg, FOX Business, LifeTime Television and numerous syndicated outlets.
