Doyenne: Showcase event highlighting 7 women-led ventures from across Wisconsin

Madison, WI — June 13, 2023 

Doyenne Group’s Spring 2023 Triple Threat Venture Training cohort will be highlighted at our virtual Showcase event taking place on Tuesday, June 13 , 4:30-6:30 PM CDT. Sponsored by WEDC, MG&E, and Associated Bank, this event allows attendees to listen to 5-minute pitches from each venture followed for feedback from attendees. All attendees will have an opportunity to hear from all 7 participating venture founders. 

The Showcase is the capstone event of the Doyenne Triple Threat Venture Training (Entrepreneur & Venture overviews on next page). Over the course of the 20 week program, the participants have explored their business models, their personal skills & talents within their ventures, developed a strategic plan for the next 6-18 months, and are now ready for the community to come and support their success and future growth. Participants who complete all aspects of the program also will be awarded a $2,500 unrestricted grant to support their continued success. 

“All of the entrepreneurs in this cohort have big plans and are operating very scalable ventures across sectors,” says Doyenne Executive Director Heather Wentler, “As we often say, it takes a community to support a venture’s growth and success. The community continues to step up and support entrepreneurs who are part of Doyenne in a myriad of ways. The relationships the entrepreneurs have been able to form with each other, as well as with their dedicated Doyenne Coaches & Mentors who have worked with them over the course of the program has been extraordinary and reaches across the state of Wisconsin.” 

The Doyenne Triple Threat Venture Training Program works with outside partners for a holistic approach to launching, scaling, and day-to-day operating of an early-stage venture. Our partners include: 

● Step Up Equity Matters 

● Relumed 


● Numerous Doyenne Coaches & Mentors who volunteer their time in support of ventures based in Wisconsin

Ventures presenting at the Showcase event: 

● Emily J. (River Falls, WI) Healing Roots Wellness Center 

To hold space for individual, collective and synergistic 

healing. We are committed to help people feel rooted and find empowerment 

through a variety of services and methods of movements that nurture and inspire a true sense of health and wellness. 

● Lori F. (Milton, WI) Redefining Love 

The Redefining Love coaching program gives women the tools and capacities they need to build healthy satisfying love relationships. This unique program guides women to transform the negative false beliefs and ways of relating that sabotage their relationships and cause them ongoing emotional pain. Coaching participants become secure in their own ability and inherent worth, which then becomes their foundation for creating meaningful connections moving forward. Lori is on a mission to make healthy happy love, with oneself and with others, clear and accessible. 

● Jerina V. (Verona, WI) JNJ Gifts and More 

At JNJ Gifts and More, our mission is to help individuals and businesses build strong relationships through personalized gifting. We believe that showing appreciation is key to building lasting connections, and our custom-branded gift boxes and unique options are designed to help you express your gratitude in a meaningful way. We are committed to providing exceptional customer service and ensuring that your gifting experience is seamless and stress-free. Out goal is to help you elevate your referrals and strengthen your relationships, one gift at a time. Gifting Happiness! 

● Mary Lou R. (Monona, WI) Rosy Cheeks and Co. 

Rosy Cheeks and Co is your “go to” store for everything dance, gymnastics, theatre, and ballroom. We specialize in meeting all your apparel and shoe needs with many years of experience in sizing and product knowledge. We strive to make finding what you need an enjoyable and painfree venture. 

● Denise M. (Whitewater, WI) Live Life Spiritual Direction 

Live Life Business Consulting provides guidance to entrepreneurs to make their business idea a profitable, sustainable venture. We also offer wellness workshops to your employees that help them live and work better and, in turn, retain your most valuable asset – your people. Live Life Business Consulting guides business owners and executives to meet their goals by letting go instead of struggling. There is a better way, and we are here to help you find it. 

● Marcia J H.B. (Mineral Point, WI) Prototype Your Life LLC 

Prototype Your Life is a digital educational program that uses comfort zone challenges and activities, implemented in 15 minutes daily, to develop the mindsets and skillsets of successful entrepreneurs. 

● Julia D H. (Blue River, WI) Driftless Fine Waters Inc 

Driftless Waters, Inc., bottles Driftless Fine Water, is an internationally awarded all natural bottled water. We have already been awarded in three international natural water bottles for taste: (2019: Stockholm, Sweden, Guangzhou, China. 2023 Athens, Greece 2023) Our mission is to bottle sustainably and maintain the purity of the product while managing the resource, packaging in glass and highly recyclable aluminum. We want to be able to make a positive impact in the United States and Great Lakes region and support sustainability issues and projects regarding that improves our water resources for all.

All are welcome to attend the Showcase Event. Registration is free, with a $10 suggested donation to support the non-profit to be able to continue to provide high-quality work throughout the Wisconsin entrepreneurial community to ensure women entrepreneurs from all backgrounds are able to thrive. 

Registration link:

Applications for the Fall 2023 Triple Threat Venture Training program is open until August 2023. All entrepreneur who identify as woman and/or non-binary leading scalable ventures who fit within the early-stage category of venture progress are encouraged and eligible to apply. Each program allows up to 8 ventures to participate based on program fit collected within the program’s application. More information can be found at 

About Doyenne 

Doyenne is a 501c3 non-profit founded in 2012 to address the gender gap within the entrepreneurial ecosystem across Wisconsin. Unlike other entrepreneur organizations, Doyenne takes an individualized, holistic approach in developing transformative entrepreneurial professional development learning opportunities. Our programming is focused on mobilizing a community for gender parity through our three pillars of success: Develop the Entrepreneur, Fund the Ventures, and Transform the Narrative. Ultimately, Doyenne is a movement to change the face of entrepreneurship across the nation. For more information please visit: