MILWAUKEE, Wisc., November 17, 2023 — Diamonds Direct, America’s leading direct-to-consumer diamond retailer, has announced the opening of its first Wisconsin showroom, bringing ethically sourced diamonds and industry-leading services to the greater Milwaukee area from their new store location at 2600 N. Mayfair Road, just north of Mayfair Mall in Wauwatosa.
“We chose Southeast Wisconsin as our newest Diamonds Direct location in part because of the burgeoning communities here,” said Dovy Klarberg, Partner, President South. “The strong business climate of the greater Milwaukee area offers immense opportunity for growth and we’ve found the people to be warm and welcoming from the start. There’s a vibrancy here in Milwaukee that has caught our attention for some time, and we’re excited to bring a luxury experience for our customers and connect both at the store level and within the community.”
With a company mission of social responsibility and local stewardship, the new store will put down roots almost immediately through partnerships with local philanthropies and organizations that make a distinct impact in the greater Milwaukee area. This dedication to local causes has been an important activation at the local level, with Diamonds Direct raising hundreds of thousands of dollars for local philanthropies and cultural organizations since its inception.
“Wauwatosa is an ideal location for our newest store, and we’re delighted to bring our signature white glove service and vast designer diamond selection to this market,” said Kelly Flahardy, Vice President. “Milwaukee is also home to an incredible network of nonprofit organizations, and we look forward to announcing upcoming partnerships in support of these true community jewels.”
Diamonds Direct offers signature services unparalleled in the jewelry market, including a 110% Lifetime Upgrade that enables customers to trade in their original engagement ring, solitaire diamond pendant, or diamond stud earrings and apply 110% of the original purchase price to upgrade to a different size, quality or shape. Customers also receive a lifetime warranty and complimentary services following a purchase, including jewelry maintenance, tightening, cleaning, sizing, and appraisal.
As a direct-to-consumer diamond retailer, Diamonds Direct is involved in each step of a diamond’s journey, including sourcing, cutting and transporting diamonds. Through this approach, customers enjoy high quality diamonds without a middleman markup. This direct model also equips Diamonds Direct to offer a more expansive selection, hosting a showroom inventory equal to 30 traditional jewelry stores.
Wisconsin’s Diamonds Direct store will feature both loose and mounted diamonds, engagement rings by America’s top designers including Tacori, Simon G. and more, wedding bands, pearls, and diamond and gemstone fashion jewelry, and all diamonds are ethically sourced through the Kimberley Process. Guests can visit the new Wauwatosa showroom this week Monday-Saturday 10am-7pm and Sunday 12-5pm. Please visit www.diamondsdirect.com for special holiday hours.
About Diamonds Direct
Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. For more information visit www.DiamondsDirect.com.
