Skogen’s Festival Foods: Welcomes Jeff Bruce as meat senior director

GREEN BAY, WISCONSIN – (January 9, 2022) – Skogen’s Festival Foods today announced the  appointment of Jeff Bruce as meat senior director, effective Monday, January 10.  

Bruce has over 20 years of retail experience, primarily in fresh food leadership with Safeway Foods,  where he led multiple meat and seafood departments in Idaho and Washington and eventually led a  45-store team as meat and seafood merchandiser. Bruce then accepted a buyer/merchandiser  position with Sysco, overseeing fresh seafood, dairy, bakery and dry grocery products. In his next role as meat and seafood director for Lucky’s Market, Bruce helped grow the company from six to 42  stores in about a dozen states in approximately six years. 

Most recently, Bruce was sales director of retail sales, national accounts, for Rocky Mountain Natural  Meats in Colorado. 

“We are thrilled to welcome Jeff to our leadership team,” said Ken Wicker, senior vice president of  fresh foods at Festival Foods. “Festival Foods is widely regarded throughout Wisconsin as the retailer  with the best selection of high quality, sustainable meat and seafood. Jeff’s leadership experience  and business acumen will take our company to the next level as we continue to grow our retail  footprint in Wisconsin.” 


Founded in 1946 as Skogen’s IGA, Festival Foods is a Wisconsin family- and employee-owned  grocer that is committed to giving back to the communities it serves and to providing guests with  exceptional service and value. The company, which began operating as Festival Foods in 1990,  

employs nearly 8,000 full- and part-time associates and operates 39 full-service supermarkets across  the state of Wisconsin. Festival Foods is @festfoods on Twitter, Instagram and Facebook. For more  information about Festival Foods, visit