Creative Company: Former NBC15 journalist joins company as PR Specialist

MADISON, Wis. (Feb. 24, 2022) — The Creative Company welcomes Ben Sefarbi as a Public Relations Media Specialist. 

With more than 10,000 hours of newsroom experience as a content producer at NBC15 in Madison and as digital content manager for Gray Television station WIFR in Rockford, Illinois, Ben has the inside track. He knows how a newsroom works and has the journalistic mind and skills to bring good stories to life. 

“I’m eager to take on a role that allows and encourages collaboration to reach a common goal, making meaningful, local news happen and bringing stories to the national press that they may not have otherwise discovered,” Ben Sefarbi said.

Ben is responsible for connecting with journalists and influencers, writing and sharing stories that ignite imaginations, creating content that connects, and bringing award-winning results to clients.

“Ben understands inherently what a deadline is and how to meet it. He also knows how a crisis unfolds in a newsroom which will help our clients to be stronger communicators. He’s a strong journalist who could have worked anywhere. We’re thrilled that Ben chose Creative Company,” Laura Gallagher, President of The Creative Company said.

“Businesses, nonprofits, and anyone else in need of communication or marketing assistance can feel at ease working with myself, Laura, and the rest of the impressively talented team at Creative Company. Clients and their audiences want good content, delivered quickly from trusted sources. I’m proud to be part of a team that makes that happen,” Sefarbi said.

About The Creative Company, Inc.

The Creative Company is Wisconsin’s leading PR and Digital Agency that represents nonprofits, businesses and cooperatives, helping them build their brands and reputations. The Creative Company is certified as a Woman-Owned Business Enterprise by the State of Wisconsin, is a member of the Better Business Bureau of Wisconsin, and is the recipient of many creative awards and accolades including Best Places to Work and Best Ad Agency in Wisconsin. 

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