Milwaukee, Wis. – Scams can impact every business, regardless of location, size, or industry. But they are especially a problem for small businesses. Local businesses and start-ups often don’t have the cyber security support or established accounting processes of larger companies. This can make them more vulnerable to scams.
Fortunately, knowledge is the best protection. If you own or work for a small business, be sure to stay informed about these common scams and report them if your business is targeted.
Common small business scams:
Business Email Compromise (“BEC”). Business email compromise fraud is an email phishing scam that typically targets people who pay bills in businesses, government and nonprofit organizations. It has resulted in more losses than any other type of fraud in the U.S., according to the Federal Bureau of Investigations.
In BEC fraud, the scammer poses as a vendor or other trusted source, who sends an email to an accountant or chief financial officer. The email asks them to wire money, buy gift cards or send personal information, often for a plausible reason. If money is sent, it goes into an account controlled by the con artist. Learn more about BEC scams here.
Phony invoices. Businesses receive fake invoices demanding payment for products or services never ordered or received. The most common scams involve office supplies, website or domain hosting services, and directory listings. Often, if you look closely, you’ll see fine print that identifies the bill as a solicitation. Generally, the amount is small enough to not initially raise a red flag. Read more about phony invoice scams.
Directory scams. This scam has plagued businesses for decades. In it, con artists attempt to fool businesses into paying for a listing or ad space in a non-existent directory. In some cases, the directory will technically exist, but won’t actually be distributed to potential customers. Other times, the scammer might lie about being with a legitimate directory, such as the Yellow Pages. Either way, the business is billed hundreds of dollars for listing services they didn’t agree to or for ads that were never placed. Read more about directory scams.
Stolen identity. Scammers often pretend to be a legitimate company in order to trick consumers. Scammers set up fake websites and “hijack” your company name and address. They may also use brand hijacking – the blatant copying and misuse of company logos and website content – to impersonate a business and deceive unsuspecting visitors. In this con, the company doesn’t necessarily lose money. However, their reputation is tarnished when angry customers who were ripped off by scammers think the real company is responsible.
Charity pitches. Most businesses are regularly asked to donate funds to charitable causes. While many requests are legitimate, every year small businesses become victims of fraudulent or deceptive charitable solicitation schemes. Research charities and see more giving tips at Give.org.
Phishing scams. Phishing scams attempt to steal sensitive information about your business. These scams often appear to be legitimate emails or text messages. However, when you click on the link, you download a virus that captures personal information or load a form that asks for bank account or credit card details. Be leery of unsolicited messages and don’t click on links. Instead, hover over the link with your cursor to see the real address. Also, be sure your computer has the proper firewall and computer protection software. Read more about phishing scams.
Office supply scams. Businesses receive an unexpected telephone call from someone claiming to represent a reputable company with which the firm often does business. Sometimes scammers will even call in advance to find out what brand of supplies or equipment the business uses. The scam caller will try to sell the business surplus merchandise at a reduced price, citing a cancellation or over-order by another purchaser. The merchandise doesn’t exist. Don’t be fooled.
Coupon books. Small business operators are often approached to participate in coupon book promotions. The business offers discounts or extras in the coupon books that are sold by promoters to consumers. Problems occur if the promoters change the terms of the coupons, oversell the books, or distribute them outside the company’s normal business area. Make sure the coupon book is being promoted by someone you trust, and that the terms and conditions are clearly spelled out.
Vanity award scams. A vanity award scheme capitalizes on a company’s excitement for an award that essentially holds no value. This con typically targets business owners through email campaigns. The scam email congratulates the owner on their selection for the award and invites them to click a link for further details on how to claim the prize. But of course, claiming the honor involves paying a several hundred dollar fee. Always research the organization offering the “award.” Read more about award scams.
Overpayment scams. In this scam, the person you are doing business with sends you a check for more than the amount they owe you. Then, they instruct you to wire the balance back to them. Or, they send a check and tell you to deposit it, keep part of the amount for your own compensation, and then wire the rest back. The results are the same: the check eventually bounces, and you’re stuck, responsible for the full amount, including what you wired to the scammer. Read more about fake check scams.
Tips to Avoid Small Business Scams
BBB offers these tips to help small businesses protect themselves:
- Keep good records. Keep documentation of all orders and purchases. This will help you to detect bogus accounts and invoices.
- Be extra careful with payment procedures. Establish payment authorization procedures, including a multi-person approval process for transactions above a certain dollar threshold.
- Avoid some payment methods when possible. Wire transfers, pre-paid debit cards and gift cards are scammers’ preferred methods of payment. Always confirm that any request for payment with untraceable methods such as these are verified by an authorized source. Also, try to pay by a written, company That way, a paper trail has been created.
- Double-check vendors. Make sure that the business billing you is a business you’re familiar with and normally do business with. If not, question it. Get the name of the person you speak with, the company name, address, phone and website.
- Be careful what information you share. Do not give out information about your business unless you know what the information will be used for. Never provide personal information or financial details to anyone you don’t know.
- Protect your devices. Make sure you have proper computer protection software and a firewall. Don’t click on links inside unsolicited e-mails. They could spread malicious software or viruses.
- Spread the word. If your employees know about the scam, they’ll be more likely to spot it. Tell your colleagues, too.
For more information
If you have been targeted by a scam, file a complaint and report the scam to BBB.org/ScamTracker. Let others in your industry know of the scheme you’ve come across.
For more great tips and tricks on improving your business, check out the BBB business news feed and the BizHQ.For more information or further inquiries, contact the Wisconsin BBB at www.bbb.org/wisconsin, 414-847-6000 or 1-800-273-1002. Consumers also can find more information about how to protect themselves from scams by following the Wisconsin BBB on Facebook, Twitter, Instagram and YouTube. ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2020, people turned to BBB more than 220 million times for BBB Business Profiles on 6.2 million businesses and Charity Reports on 11,000 charities, all available for free at BBB.org. There are local, independent BBBs across the United States, Canada and Mexico, including BBB Serving Wisconsin which was founded in 1939 and serves the state of Wisconsin.