Alan Sanders: Named President of Max Weiss Company

Milwaukee – Alan Sanders, a steel industry veteran of more than three decades, has been named President of Max Weiss Company, the region’s leader in custom metal bending and fabricating.

Sanders, who has served as Vice-President of Sales and Marketing at Max Weiss Company since 2017, brings a broad background in construction metal forming and rolling to his new position, plus operations and management experience throughout the business. He was named one of 10 “People to Know in Manufacturing” by the Milwaukee Business Journal in 2021.

Sanders joined Max Weiss Company in 1989, working 20 years in numerous production roles and gaining deep hands-on experience in metal bending and fabrication processes. He became a journeyman structural steel fabricator in 1994, earned through a four-year, 8,000-hour state of Wisconsin apprenticeship and more than 575 hours of instruction.

A series of promotions followed, including Plant Engineer and Operations Manager. He moved to the front office in 2013 as Sales and Estimating Manager. He has actively coached and mentored fellow workers, and pioneered an internal company training program, Max Academy, to help machine operators improve their skills.

“I’m thrilled to take the leadership helm at Max Weiss Company, and work to maintain its reputation for quality and service among metal forming companies,” Sanders said. “The marketplace for curved structural steel and metal bending keeps evolving. We will take every step needed to meet our customers’ precise needs for structural steel bending service.”

“Al is a success story of someone who has worked hard, excelled in a variety of roles, and is exceptionally very well prepared to assume leadership of Max Weiss Company,” said Dan Weiss, owner of Max Weiss Company. “His abundant knowledge of the metal forming and fabricating business, coupled with his strong interpersonal relationships with customers and our internal team, make him a natural choice to lead the company forward.”

Sanders holds a B.A. in business management from Concordia University Wisconsin. He graduated from Milwaukee Area Technical College early in his career. He holds professional certifications for welding and quality/supervision. He is active in professional leadership associations such as Vistage and Paranet, and in industry trade groups, including the American Welding Society and, previously, as Chair of the American Institute of Steel Construction’s Bender/Roller Committee.

Founded in 1946, Max Weiss Company is a market leader in large metal forming, structural steel rolling, and hot-formed and fabricated metal shapes. Its skilled, highly-experienced team has long set the curve in excellence by forming metals to the tightest radii in the industry, with minimal distortion and maximum consistency. Its value-added services save customers time and money, and keep projects on schedule. More information is available by calling (414) 355-8220, or visiting