UW-Green Bay, Dept. of Tourism: Helping Northeast Wisconsin tourism bounce back

Green Bay, Wis.— Tourism is an integral part of the Wisconsin economy. The pandemic created challenges and disruption for the many businesses and workers that make up this multibillion-dollar industry. The University of Wisconsin-Green Bay and the Wisconsin Department of Tourism are collaborating to revitalize travel in Northeast Wisconsin by hosting a virtual Tourism Summit on Thursday, April 22, from 9 a.m. to Noon.

The summit will feature three workshop sessions with Travel Wisconsin Regional Specialists Andrew Nussbaum and David Spiegelberg, who will share important insights on how best to optimize tourism trends and opportunities.

“Because of COVID-19 many Americans cancelled travel plans in 2020, leaving days of paid vacation time on the table,” said regional tourism specialist Andrew Nussbaum. “They are now looking for responsible ways to travel. We want to help area businesses, attractions and destinations get ready for this opportunity.”

Each workshop session will run approximately 50 minutes with plenty of time allowed for Q&A. Topics include:

  • Travel Wisconsin 101: Ten Ways to Engage with Travel Wisconsin to Advance Your Tourism Business
  • Wisconsin Hospitality and the Importance of Customer Service
  • Wisconsin Tourism Partners: Best Strategies for a Successful 2021.

“No doubt,” said regional tourism specialist David Spiegelberg, “the pandemic has changed the way Americans think about travel and tourism. We want to ensure our local businesses can respond and welcome a greater emphasis on safety, family travel and quiet getaways—exactly what Wisconsin is about!”

The Tourism Summit is tailored for any business or frontline worker associated with tourism in Wisconsin, including restaurants, hotels, golf courses, other recreation and attractions, communities and more. The Tourism Summit is hosted by UW-Green Bay’s Division of Continuing Education and Community Engagement.

Learn more about the Tourism Summit by visiting www.uwgb.edu/tourism-summit or by contacting Melissa Betke, program specialist at [email protected] and 920-663-7337.