MILWAUKEE, WI (August 31, 2021) – Trefoil Group, an integrated marketing agency, announced today the promotion of Allison Kucek to Account Director, effective immediately. This advancement recognizes Kucek’s contributions to the agency, its clients, and staff. In this key role, she will work alongside executive leadership teams to design marketing strategies that drive growth, specifically with an expertise in mid-market Private Equity-led manufacturers.
Kucek joined Trefoil Group eight years ago as a Client Services Intern and has risen through progressively more responsible positions where she has played a key role in driving strategy development and execution for integrated marketing programs. As Account Director, Kucek will work beside senior leadership to drive new client acquisition and establish relationships with partners across the globe at all agency levels.
Recently, Kucek was named interim co-chair of the IPREX (an international network of agencies) Emerging Leaders Committee, where she will help shape the sharing of best practices and ongoing leadership development programs with agencies across the globe. She is also a delegate of the inaugural IPREX Global Leadership Academy where she continues to build her leadership and strategy skills with support from global agency leaders with diverse perspectives and backgrounds.
According to Mary Scheibel, CEO, “This promotion recognizes Allison’s ongoing commitment to agency growth and passion for making a meaningful difference to our clients. Through her success at Trefoil Group, Allison has developed strong business and manufacturing acumen. Her involvement in IPREX is a tremendous asset to understanding perspectives and best practices in global markets.”
A graduate of the University of Wisconsin – Madison, Kucek has a Bachelor of Arts degree in Economics, English Language and Linguistics.
About Trefoil Group An integrated marketing communications firm, Trefoil Group provides the razor-sharp focus companies need to advance their businesses in today’s increasingly complex business environment. A full range of services that include strategy consulting, creative and market engagement are designed to drive business performance and measurable results. As a partner of IPREX, Trefoil Group has access to a network of communications agencies, with 1,800 staff and 115 offices worldwide. For more information about Trefoil Group, please visit www.trefoilgroup.com, or follow on LinkedIn, Facebook and Twitter.