MILWAUKEE, WISCONSIN – MobCraft Beer is launching sales of a craft beer Advent calendar featuring 24 unique MobCraft beers. The calendar includes six flagship brands, four seasonal beers, eleven limited release beers and three oak or spirit barrel aged beers.
The calendar retails for $65, and can be preordered for pick up from the taproom or found at a variety of retailers throughout Wisconsin, Minnesota and Illinois. Taproom sales and pre-order pick ups will begin October 18, with retailers expected to begin sales in mid-October.
Those hoping to send the Advent calendar to a beer lover who lives out of town can order the calendar to be shipped to Alaska, California, Colorado, Connecticut, Washington DC, Florida, Hawaii, Iowa, Illinois, Indiana, Kentucky, Massachusetts, Missouri, Nebraska, New York, Oregon, Pennsylvania, Texas, Washington, and Wyoming. Online orders will ship on November 16 to allow for plenty of time for purchasers to chill the contents of their calendars before Advent begins.
Anyone who purchases an Advent calendar or receives one as a gift is eligible to win beer for a year. To enter to win, participants must post each of the 24 beers using the tag @mobcraftbeer and #CheersTo24Beers. A winner will be chosen at the end of the holiday season. The details of the sweepstakes can be found here.
Assembling a craft beer Advent calendar with 24 different beers from one brewery is a massive undertaking for a brewery that brews about 2800 barrels of beer per year. Production Manager Kayla Thomas says, “Setting up our production schedule to brew and package this many beers has been a project many months in the making. Our planning began almost as soon as Advent calendars went out the door last holiday season.” This is the second year MobCraft is offering a craft beer Advent calendar.
MobCraft Sales Manager, Vince Undis, said sales have already tripled compared to last year. Undis continued, “It’s a perfect product for us to distribute as we are known for making interesting beers. We’re excited to offer consumers 24 days of something new and exciting.”
MobCraft’s Advent calendars are expected to sell quickly and are available for a limited time. Preorders close on November 16 for shipments going to Alaska, California, Colorado, Connecticut, Washington DC, Florida, Hawaii, Iowa, Indiana, Kentucky, Massachusetts, Missouri, Nebraska, New York, Oregon, Pennsylvania, Texas, Washington, and Wyoming, and on November 24 for shipments going to Illinois.
MobCraft Beer was founded in 2013 by Henry Schwartz and Andrew Gierczak. It is the world’s first crowdsourced brewery. MobCraft’s Milwaukee taproom is located at 505 S. 5th Street in the Walker’s Point neighborhood. Throughout the year the crowd submits and votes on beer ideas. At the end of each vote, the winning beer is brewed and available for all to enjoy. These crowdsourced beers are served in the taproom with MobCraft flagships, beers from their Wild & Sour Program, and more.