Knupp & Watson & Wallman: Appoints Jennifer Savino to CEO

MADISON, WI — KW2 (Knupp & Watson & Wallman), a 35-year-old digital, marketing and research company headquartered in Madison has named Jennifer Savino the Chief Executive Officer of the company. Savino joined the firm in 2005, and leads research, strategy and brand development for KW2, which specializes in serving public health, higher education, and business service clients in Wisconsin and across the country.

Savino brings extensive marketing experience from her background in Minneapolis and at FCB and HL2 in Seattle via work on brands including Microsoft, Boeing, HP and T-Mobile. Her years of volunteering for the YWCA and on various Rotary Club of Madison committees have helped boost the lives of countless individuals and organizations in the Madison area.

Andy Wallman will remain President of the company he joined in 1989. “Jen is perfectly suited for this role.” Wallman said. “We’re building something very special here, and have ambitious plans to amplify our mission; she’s proven that her exceptional strategic thinking and leadership skills will be of great benefit to that mission, to our amazing staff and to our clients.”

“There are very few companies who excel in our unique corner of marketing, and who can empower and improve lives like we can.” says Savino. “We work hard to make this the best place our employees will ever work, and to be the best communications partner our clients will ever have.”

About KW2

KW2 is a 34-year-old full-service digital, marketing and research agency with a long history of public health, higher education and business services successes. We work with leading organizations like The Wisconsin Department of Health Services, The Wisconsin Department of Children and Families, The University of Wisconsin and Madison College to help clients market smarter and better. With a mission of empowering and improving lives, we believe our people grow together in diverse, equitable and inclusive environments where their unique insights, experiences and backgrounds are valued and build authentic relationships. Visit us at