Doyenne: Showcase event highlights entrepreneurs from our fall 2021 triple threat venture training cohort

Doyenne Group’s Fall 2021 Triple Threat Venture Training cohort will be highlighted at our virtual Showcase event taking place on Tuesday, November 16, 5:30-7:30 PM CST. Sponsored by Boardman Clark, MG&E Foundation, Associated Bank and the American 

Family Institute for Corporate and Social Impact, this event allows attendees to listen to 5-minute pitches from each venture followed by 8-10 minutes of feedback within their Zoom Breakout Room before the entrepreneur switches breakout rooms to address a new audience with their pitch and receive feedback. All attendees will have an opportunity to hear from all 6 ventures along with hearing full pitches and provide feed to 4 of the 6 ventures. 

The Showcase is the capstone workshop of the Doyenne Triple Threat Venture Training (Entrepreneur & Venture overviews on next page). Over the course of the 12 week program, the participants have explored their business models, their personal skills & talents within their ventures developed a strategic plan for the next 6-18 months, and are now ready for the community to come and support their success and future growth. 

“All of the entrepreneurs in this cohort has big plans and are operating very scalable ventures across sectors,” says Doyenne Executive Director Heather Wentler, “As we often say, it takes a community to support a venture’s growth and success. The community continues to step up and support entrepreneurs who are part of Doyenne in a myriad of ways. The relationships the entrepreneurs have been able to form with each other, as well as with their dedicated Doyenne Coaches & Mentors who have worked with them over the course of the 12 week program has been extraordinary and reaches across the state of Wisconsin.” 

The Doyenne Triple Threat Venture Training Program works with outside partners for a holistic approach to launching, scaling, and day-to-day operating of an early-stage venture. Our partners include: 

● Step Up Equity Matters 

● Relumed 


● An army of Doyenne Coaches & Mentors who volunteer their time in support of ventures based in Wisconsin

Ventures presenting at the Showcase event: 

● Anne Michels (Oregon, WI) – Green Pastures Living 

Green Pastures Living is a 501c3 small-scale independent housing in familiar rural country settings that fits senior’s budget while also keeping them connected to the community so they can age in place where they wish. The organization is positioning to launch their first location in 2022. 

● Rhonda Chandler (De Pere, WI) – Lovin’ the Skin I’m In 

Lovin’ the Skin I’m In is a 501c3 faith-based organization to empower and uplift girls (ages 7-18+) in Northeast Wisconsin who identify as African American, Black or Biracial by providing access and exposure to opportunities that develop their talents, gifts and leadership skills. 

● Ashley Schroeder (Plover, WI) – The Garden 

The Garden will be opening in December 2021. The space provides an intentional space for community, connection, and camaraderie to thrive without the fear of judgement. Their mission is to provide the tools needed to empower your wellbeing, renew your spirit and function optimally through focusing on the 6 dimensions of wellness while creating positive change and transformation. 

● Laura Paisley-Beck (Madison, WI) – Wa’am Writes 

Wa’am Writes is a one-stop content creation studio supporting copywriting, brand development, and marketing messaging. 

● Laura Daly (Mt. Horeb, WI) – Madison Soap Co. 

Madison Soap Co. is launching a whole new look in 2022 as Madtown Soap Co. Madtown Soap Co. will focus on enhancing your favorite soap recipes for functionality, seasonality and sustainability. 

● Marita Herkert-Oakland (Fitchburg, WI) – Relumed 

Relumed is a business-to-business visual thinking facilitation and training agency to move visual thinking up the decision-making ladder. Their workshops bring storytelling, visual concepts, and expert facilitation for organizations and teams to build through curiosity, inclusion, and clear communication. 

Relumed is also a partner of the Doyenne Triple Threat Venture Training program. All ventures of the Doyenne program go through a visual venture mapping exercise with the Relumed team to solidify their venture’s foundational structure and long-term venture strategic mapping. 

All are welcome to attend the Showcase Event. Registration is free, with a $10 suggested donation to support the non-profit to be able to continue to provide high-quality work throughout the Wisconsin entrepreneurial community to ensure women entrepreneurs from all backgrounds are able to thrive. Registration link: 

Applications for the Spring 2022 Triple Threat Venture Training program will open in early 2022. All women, BIPOC, and/or LGBTQIA+ led, scalable ventures who fit within the early-stage category of venture progress are encouraged and eligible to apply. Each program allows up to 10 ventures to participate based on program fit collected within the program’s application. More information can be found at