Billy Sims BBQ: To open second restaurant in Wisconsin

(Tulsa, OK)–Billy Sims BBQ is heading North and will open its first restaurant in Wisconsin in Franklin located at 7358 West Rawson Avenue in Franklin. The restaurant will open its doors on August 16th  and Team Billy is excited and ready to serve the community of Franklin southern-style BBQ each day from 11:am- 9:00 p.m. offering dine-in, drive-thru and carry out service. Online ordering will also be available in the near future.

“Opening the new Franklin location, especially during unprecedented times with such community support is something I’m very excited about,” Sims says. “We’ve got a fun, family oriented, tailgate kind of atmosphere here and some of the tastiest and most tender brisket and ribs around. It’s truly a celebration of good food and good football – a place to kick back and enjoy yourself. The brand is seeing tremendous success in smaller underserved markets such as our first location in West Bend and this new location in Franklin.”

The official Grand Opening Celebration will take place on September 10th and 11th. The Heisman Winner and Former NFL football personality, as well as co-founder of Billy Sims Barbecue, will be at the new Franklin location meet guests and sign autographs on September 10th and 11th during the Grand Opening Celebration.

“With a brand as strong as Billy Sims BBQ, we have an incredible opportunity to expand across Wisconsin in the next few years,” said Jeff Jackson, co-founder and CEO of Billy Sims BBQ.  Once the Milwaukee and Franklin areas of Wisconsin try our southern-style barbecue we are sure they will become loyal fans! We are continuously working to meet the changing needs of our guests who have a strong loyalty to our unique, mouthwatering, pecan smoked meats that are smoked on-site every day, our fresh sides, and homestyle desserts.”

The Wisconsin franchisee is Clay Covert, a marketing executive who grew up in Detroit watching Billy Sims playing football  for the Detroit Lions. “We are looking forward to bringing a second location Wisconsin and sharing our passion for southern style barbecue,” said Clay Covert, Billy Sims Franchisee. “Despite all the changes we have all experienced over the past year during the pandemic, local officials and residents of Franklin have shown us a lot of support and enthusiasm to forge ahead with a new location. They have been incredible, and we are looking forward to being a continued partner in the local community.”

Billy Sims Barbecue offers nine kinds of smoked meats — brisket (sliced and chopped), pulled pork, chicken breast, turkey breast, hot links, Polish sausage, bologna and ribs — as well as sides ranging from baked beans and baked potatoes to smoked corn on the cob and coleslaw. Billy Sims Barbecue has a simple, family-oriented, neighborhood feel — with prices to match.

Celebrating its 15th year, Billy Sims Barbecue, with 40+ units across six states, is a fast-casual concept serving premium BBQ smoked daily with pecan wood in-house daily. The Billy Sims Barbecue chain has stores located in, Oklahoma, Kansas, Missouri, Iowa, Colorado, Michigan, and now Wisconsin! Founded by University of Oklahoma running back and 1978 Heisman Trophy winner Billy Sims  and co-founder and CEO Jeff Jackson, the popular Billy Sims BBQ brand has experienced phenomenal growth in recent years as barbecue enthusiasts embrace its special proprietary recipes and processes for preparing and smoking beef, pork, and more. 

Billy Sims BBQ is consistently ranked highly by franchisees for its leadership, training and operations support, financial performance and general satisfaction. For more information on Billy Sims BBQ, visit

About Billy Sims

Billy Sims is an accomplished athlete and successful entrepreneur whose career highlights include numerous high school, collegiate and professional records that still stand today. Under the guidance of Coach Barry Switzer at the University of Oklahoma, Sims was the national leading rusher and scorer and was also the recipient of the coveted Heisman Trophy. Sims entered the NFL draft in 1980 and was the number one overall draft pick going to the Detroit Lions. He was named NFL Rookie of the Year and contributed to a winning 9-7 season for the Lions versus a 2-14 season the year prior. Sims would ultimately retire from professional football in 1985.

About Billy Sims Barbecue

Celebrating its 15th year, Billy Sims Barbecue is a 40+unit, Tulsa-based fast casual concept serving premium barbecue and traditional sides. Founded by 1978 Heisman Trophy winner Billy Sims, and entrepreneur and retail expert Jeff Jackson, Billy Sims Barbecue is the third largest fast casual style barbecue restaurant in the U.S. Operating in six states, the Billy Sims Barbecue franchise system continues to grow at a steady pace and is actively seeking franchises for multi-unit deals in states throughout the country.