MADISON, Wis.—Sept. 18, 2020—Beginning Oct. 1, Arise Health Plan will have a new name, logo, and web address. Arise Health Plan is being rebranded as WPS Health Plan.
“We are excited to change our name from Arise Health Plan to WPS Health Plan,” said Jeremy Ott, Vice President, WPS Health Insurance Economics. “As we bring our brand more closely under the flagship WPS umbrella, we remain committed to providing exceptional products and customer service.”
WPS’ tradition of Wisconsin-based service remains steadfast. WPS Health Plan will continue to provide the same innovative, high-value health plans as well as top-quality health care through its network of doctors, clinics, and hospitals.
Bringing WPS to the forefront is a unified brand strategy to align WPS Health Plan to the rich history and long reputation of ethics and integrity that WPS offers.
“For nearly 75 years, we have served veterans, seniors, individuals, families, and businesses so that customers can get the health care they need at a price they can afford,” Ott said.
WPS Health Plan, Inc. is a legal, for-profit corporate entity that has the certificate of authority to sell insurance and an HMO license in the state of Wisconsin. It also maintains accreditation with the National Committee for Quality Assurance (NCQA), which is required to sell on the Federally Facilitated Marketplace. WPS Health Plan is powered by WPS Health Insurance. Consumers will continue to see the WPS Health Insurance name as well as newly branded WPS Health Plan.