MILWAUKEE, WI (June 2, 2020) – Trefoil Group, a strategic marketing communications firm, is pleased to announce the promotion of Allison Kucek to Senior Account Manager. In this key role, Kucek will manage integrated marketing programs for a broad range of clients, with a particular emphasis on B2B Manufacturing.
As Senior Account Manager, Kucek will work alongside senior leadership to shape communication strategies, provide counsel and create multi-channel marketing roadmaps. She will personally oversee campaign executions and is responsible for day-to-day project management and client communications.
According to Mary Scheibel, CEO, “This is the next step in Allison’s career progression as she continues to establish herself as a strong marketing leader with the talents, commitment and professionalism that make her an important member of our team. She works closely with several of our manufacturing clients and has developed a deep understanding of the industries they do business in, and what’s needed to produce real business results. This has enabled her to build strong client relationships.”
Kucek, who joined the company in 2013, is a member of the Public Relations Society of America (PRSA) Southeastern Wisconsin board and chairs the Membership Committee. She also is a member of the IPREX (an international network of agencies) Emerging Leaders Committee, where she will help shape and launch the new IPREX Academy that will provide additional support and education for staff of member agencies.
A graduate of the University of Wisconsin – Madison, Kucek has a Bachelor of Arts degree in Economics, English Language and Linguistics.