RE/MAX Preferred: Opens first luxury office in Madison

MADISON, WI, September 2, 2020—Today, RE/MAX INTEGRA, the largest sub-franchisor of RE/MAX LLC., is pleased to announce the expansion of RE/MAX Preferred as it opens its first luxury office in Madison, WI. This new RE/MAX Preferred office will be the first RE/MAX Collection luxury office for RE/MAX INTEGRA located in Wisconsin and will be led by Pam Raschein and Dan Bertelston.

“Madison as the capitol of the state with so much lake frontage, hospitals, colleges, and businesses was in need of a luxury office and we have the experienced agents to get the job done,” said Pam Raschein, President and Co-Owner of RE/MAX Preferred. “We are so excited to have a dedicated luxury office to better support our luxury-focused clients.”

With 12 current locations already serving five counties, RE/MAX Preferred is a key contributor to the success of the RE/MAX brand in south-central Wisconsin. The new office will be located in the heart of Madison on Regent St. in the historic district.

“Our agents have had great success in the Madison area already with their luxury listings,” said Dan Bertelson, CEO and Co-Owner of RE/MAX Preferred. “We are looking forward to improving this service and offering a dedicated luxury office in Madison’s thriving historic district.”

In Madison, RE/MAX Preferred has completed several high-end property sales in the past year. Most notably, two recent listings sold for $1.1 Million and $2.1 Million. Additionally, for the Midwest region in 2019, RE/MAX sold 450+ more luxury homes compared to 2018. RE/MAX was also number one in luxury ends for the Midwest, which includes Minnesota, Wisconsin, and Indiana. This new office in Madison, WI with help to further RE/MAX’s success in the Midwest by serving past and present clients, while also providing luxury service offerings to high-end clients around the Madison area. 

“Pam and Dan are extraordinary leaders who are constantly thinking outside of the box and finding new ways to make an impact in the communities they serve,” says Fiona Petrie, RE/MAX INTEGRA EVP and Managing Director of US Operations. “We are so excited for the first luxury RE/MAX office in the Midwest and know it will be a great success under the leadership of Dan and Pam.”