FOR IMMEDIATE RELEASE
Aug. 6, 2020
Contact: Jamie Mara | (920) 209-3990 | [email protected]
Steven Schauer joins DBA and Edge
as communications specialist
Storytelling experience will boost profile of dairy community
GREEN BAY, Wis. — Steven Schauer, an experienced communications professional, has joined the Dairy Business Association and Edge Dairy Farmer Cooperative, where he is helping shine a brighter light on the good work of the sister organizations’ members.
In a new communications specialist role, Schauer is putting strong storytelling skills to work while assisting in social media, news media relations and member communications. He is particularly focusing on the progress of a growing number of innovative farmer-led watershed conservation groups that DBA and Edge closely support through the Dairy Strong Sustainability Alliance.
“Communication is critically important in any business and today it may be as important as ever for our dairy farmers, as customers are keenly interested in how food is produced and who is producing it,” Tim Trotter, executive director of DBA and Edge, said. “We are fortunate to have found someone with Steven’s skills and passion for telling great stories to bolster our team.”
Schauer has worked in communications for more than a decade and most recently served for nine years as the director of athletic communications at Concordia University Wisconsin. He also previously worked with the Green Bay Packers and at the University of Louisiana at Monroe. He has a background in news media and creating content in written, social media and video forms.
“I am excited to tell the story of the hard-working men and women in the dairy community,” Schauer said. “I have always felt that farmers are undervalued and underappreciated, and highlighting their work more often and more creatively will help advance the industry as a whole.”
DBA and Edge represent farmers and supportive businesses throughout the Midwest on governmental policy and provide a variety of other services. DBA, with members in Wisconsin, focuses on regulations in that state. With members in Wisconsin and additional states, Edge fights for effective dairy policy at the federal level.
Click here for a photo of Schauer
Click here for DBA’s logo
Click here for Edge’s logo
Tweet about this: Steven Schauer joins DBA @dairyforward and Edge @voiceofmilk as communications specialist to enhance storytelling for Midwest #dairy community https://bit.ly/3fzVnaK
Edge Dairy Farmer Cooperative provides dairy farmers throughout the Midwest with a powerful voice — the voice of milk — in Congress, with customers and within their communities. Edge, based in Green Bay, Wis., is one of the top cooperatives in the country based on milk volume. More information: www.voiceofmilk.com.
The Dairy Business Association is the leading dairy lobby group in Wisconsin, focused on advocating for sensible state laws and regulations that affect the dairy community. The nonprofit organization is comprised of dairy farmers, milk processors, vendors and other business partners who work collaboratively to ensure that dairy farms of all sizes have the support they need to keep America’s Dairyland strong. More information: www.dairyforward.com.