LUM: Delivers new music streaming and discovery experience with launch of mobile app

Mobile app sets new precedent for helping millions of emerging artists connect with fans through music discovery and social media platform with launch on the Apple App store.

MADISON, WI – July 1, 2019 – LÜM, the Madison-based tech startup that recently closed their $1.2 million seed financing, today announced the launch of its new app for iOS devices. This announcement, in addition to LÜM’s recent partnership with Frank Productions, one of the largest concert promoters in the United States, illustrates the company’s dedication to building out innovative avenues that drive artist growth. 

With less than 1% of all musicians earning any material income from their music, LÜM decreases the disparity between mainstream and undiscovered music by leveraging music streaming with the amplification effects of social media.

Artists upload their content and connect with fans on LÜM’s platform. Fans can easily share music with friends and become influencers on the platform by discovering and sharing up-and-coming artists with their peer communities. 

“This generation of artists and fans are more than just the sum of their streams,” said Max Fergus, CEO and co-founder of LÜM. “We want artists to use their fans and communities as a catalyst for their growth, and LÜM is really the first platform to provide that connection.” 

Over the past year, LÜM has become one of the fastest growing Madison tech-startups, recently winning the 2018 Pressure Chamber pitch competition, one of the largest in the Midwest. LÜM has also secured guidance from an impressive board of advisors and legal counsel, including: lead business advisor Randall Mays (former President and CFO of Clear Channel Communications and current board member of Live Nation) and Gary Greenstein of Wilson Sonsini Goodrich & Rosati (recently named among Billboard’s “Top Music Industry Lawyers”). 

With support from strategic partner Frank Productions, LÜM will be hosting a launch concert at the Majestic Theatre in Madison on July 11th. The concert will feature some of the hottest up-and-coming artists around the country. Tickets for the concert can be purchased directly through the Majestic website or through the ticket link HERE

If you would like further information on LÜM, or you would like to schedule an interview, please contact:Max Fergus, CEO & co-founder, LÜMEmail: [email protected]Phone: 608.576.6682 

To download the app: 


About LÜM LÜM is a music streaming and discovery application built on a stand-alone social network that enables emerging artists to circulate their music and grow their fan base. The LÜM platform focuses exclusively on emerging artists and increases fan-to-fan and fan-to-artist engagement through the gamification of social music discovery. Artists upload their content and connect with fans on LÜM’s platform. Fans discover artists and circulate music by discovering, sharing, and engaging with their friends and peer communities. Founded in 2018, LÜM is headquartered in Madison, WI, with offices in Austin, TX. For more information, visit

About Frank Productions Frank Productions (FPC Live) is a full-service concert promotion company involved in every facet of live events including production, logistics, ticketing, marketing, sponsorships, food and beverage, operations, and merchandising. Frank Productions produces and promotes live entertainment events in arenas, amphitheaters, performing arts centers, clubs, and other venues across the country. For additional information, visit