Greater Madison Chamber of Commerce: Destination Madison: A new name kicks off an exciting 2019


Anna Shircel

PR & Communications Coordinator

[email protected]


MADISON, WIS. (January 14, 2019) – The 2019 calendar flip unveiled an exciting undertaking as the Greater Madison Convention & Visitors Bureau (GMCVB) became “Destination Madison” – a name that reflects the passion, pride and spirit shared by the people who call the greater Madison area home.

Destination Madison reflects the changing dynamic of Madison and the types of visitors the area attracts. The name grew out of a two-year destination visioning research study that revealed Madison was a city for “seekers.” The new name captures the tangible vibrancy and inherent independence found in Madison venues, events, businesses and community culture that appeals to these travelers. Destination Madison says, “seek us out and you will be amazed.”

“The move to the Destination Madison name and brand better connects our city to the travelers who visit us and the residents who call the area home,” remarked Deb Archer, President and CEO of Destination Madison. “Destination Madison encapsulates our welcoming, imaginative and exciting region and inspires visitors to seek out this special place.”

Destination Madison employs 40 staff members. The organization plays a crucial role in bringing $1.25 billion in direct visitor spending to Dane County through conferences, meetings and events including the CrossFit Games, World Dairy Expo, IRONMAN Wisconsin and the Cognitive Science Society Annual Meeting.


About Destination Madison:

Destination Madison is honored to play a key role in supporting the more than 21,000 Dane County jobs supported by tourism.  Promoting tourism in Madison since 1972, Destination Madison continues to work strategically to expand upon the more than $2 billion dollars generated by visitor spending in Dane Country every year. For the most up-to-date information, visit our website