Seroka: And Argus Technical Services form professional alliance

Relationship to provide Argus staffing clients with employer branding


Brookfield, Wis., May 31, 2018 – Seroka, a certified brand development, digital and strategic communications agency, has formed a professional alliance with Argus Technical Services whereby Seroka’s professional services will be made available to Argus’ customers. Argus Technical Services is one of the largest independent staffing agencies in the Midwest, with offices in Milwaukee, Madison and Appleton.


Seroka provides best-in-class brand development, public relations, digital and strategic marketing services. The alliance was forged to help Argus’ clients assess and improve the strength of their brands as a means to attracting and retaining top talent.


With unemployment going down, there is a shortage of talent in the area and the supply will continue to tighten as more firms establish a presence and expand in Wisconsin. Recruiting has become increasingly challenging for employers which has created the need to find more effective ways to attract professionals. 


“We formed this alliance with Argus to help local businesses cultivate their employer brands. Inherent to this process is the development of an internal culture that is reflective of the brand,” said Patrick Seroka, CEO and Certified Brand Strategist of Seroka. “With our branding and strategic marketing services, Argus’ clients can build their brands so their names truly mean something – instead of just being another place to work.”


Sean Sayrs, President of Argus Technical Services, believes many of their clients haven’t really thought about what their internal culture and brand mean. “We want to help them see the crucial role their employer brand plays in terms of attracting top-tier talent and their future growth,” Sayrs said. “We’re here to not only help fill open positions but also to help these firms become places where people truly want to work so they can thrive in a highly competitive marketplace.”


About Seroka

With offices in Milwaukee, Wis. and Los Angeles, Calif., Seroka is a Certified Brand Development, strategic communications and digital marketing firm specializing in the manufacturing, mortgage and professional services industry. For more information, call 1-866-379-0400 or visit


About Argus Technical Services

Argus Technical Services is a full service independent staffing agency specializing in the placement of Administrative, Skilled Trades and Engineering professionals