Dept. of Workforce Development: Wisconsin Business Closing & Mass Layoff (WARN) Notice: American Girl Brands, LLC

American Girl Brands LLC., – American Girl Brands LLC., has notified the state of their intent to close their facility located at 12400 Fox River Road, Wilmot, WI 59192.  The closure is expected to impact 135 regular and 50 seasonal workers. DWD will work with our Workforce Development Board partner, the Southeast Wisconsin Workforce Development Board , to provide rapid response services to the affected workers.


Contact: DWD Communications, 608-266-2722

Workforce Development Dislocated Worker Services Summary


The Wisconsin Department of Workforce Development (DWD) Dislocated Worker Program provides transition assistance to workers and companies affected by permanent worker layoffs. The Program’s local Rapid Response Teams help companies and worker representatives develop and implement a practical transition plan based on the size of the layoff event. Types of services include:

  • pre-layoff workshops on a variety of topics such as resume writing and interviewing, job search strategies, and budgeting
  • provision of information about programs and resources through written materials and information sessions
  • career and resource fairs.


Workers affected by permanent layoff may also access basic re-employment services at no charge through the state’s Job Centers. Some services, including training assistance, may be an option for some workers after enrolling in one or more of DWD’s workforce development programs. While all companies faced with permanent worker layoffs are encouraged to seek assistance from the local Rapid Response Teams, some companies may be required to give 60 days notice before a mass layoff or closing under federal and/or state law. More information about advance notice requirements is available at