CUNA Mutual: AdvantEdge Analytics and Microsoft join forces on new strategic data platform for Credit Unions

For more information:

Wendy Serafin – 608.665.7690 –
[email protected]

Jess Noelck – 608.665.7861 –
[email protected]

MADISON, Wis. – CUNA Mutual AdvantEdge Analytics announced today it will work with Microsoft to develop the next generation data platform for the credit union industry. The collaboration will not only create a standardized cloud-based platform for the industry, it will also enable credit unions to benefit from the scalability of leading technology and integration essential to a data analytics strategy.

“Working with Microsoft is a major step in our continued commitment to delivering innovation to the credit union industry and strengthening for the future,” said Robert N. Trunzo, president and CEO, CUNA Mutual Group. “We are not only addressing the changing financial needs of credit unions and their members, we are leading the way by collaborating with one of the world’s most innovative companies. This is an exciting time for our industry.”

The new data platform will deliver deeper insights into a credit union’s business data through Power BI and translate these insights into action through Dynamics 365 and other digital transformation tools like Power Apps and Microsoft Flow. It will further enable the AdvantEdge Analytics data platform, independent software vendors (ISV’s), partners and third parties to expand data models, accelerating the possibilities for digital transformation for credit unions.

James Phillips, Corporate Vice President, Microsoft Business Applications Group said, “We are excited to work with CUNA Mutual Group, combining their extensive financial services expertise with Microsoft’s expertise in business applications and analytics. AdvantEdge Analytics provides compelling value to credit unions through their industry-focused application on top of Microsoft’s Common Data Model.”

“Together, our companies will significantly advance the industry’s data analytics capabilities to a new level, creating an industry-leading platform that will best position credit unions to improve the member experience, enable growth and compete more effectively with larger financial institutions and fintechs,” said Tim Peterson, president AdvantEdge Analytics. “Combining Microsoft’s technology leadership and CUNA Mutual Group’s long-standing experience working with credit unions, together we will exponentially expand the industry’s ability to capture the full value of data analytics to meet and exceed the evolving needs of their members.”

As part of this announcement, AdvantEdge Analytics will co-present at Microsoft’s Business Applications Virtual Spring Launch Event on March 28, debuting this innovative technology integration to an audience of leading business and technology decision makers. For more information on Microsoft’s web event, please visit:

AdvantEdge Analytics provides an industry-leading suite of software tools and insight activation services. The company is focused on building scale, better member intelligence and accelerated analytics adoption to help credit unions strengthen market share and build long term growth.

Availability for the AdvantEdge Analytics solution is set for second quarter. For more information, please visit:

About CUNA Mutual AdvantEdge Analytics, LLC:

CUNA Mutual AdvantEdge Analytics, LLC (AdvantEdge Analytics) provides comprehensive technology and data analytics services for credit unions. AdvantEdge Analytics brings together data management, visualizations and predictive analytics into an end-to-end offering. Built on more than 80 years of commitment and experience working with credit unions and their members, AdvantEdge Analytics collaborates with credit unions to effectively harness the power of data in new and insightful ways. Information about AdvantEdge Analytics can be found at

About CUNA Mutual Group:

CUNA Mutual Group is a financially strong insurance and investment company. For generations, we’ve partnered with credit union leaders to protect and grow their businesses, and help people plan, protect and invest for their future. CUNA Mutual Group offers commercial and personal insurance products; lending and payment security solutions; and retirement, investment and marketing services. Additional information about the company can be found at

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company and MEMBERS Life Insurance Company. Corporate headquarters are located in Madison, Wis.