Woodruff: Grows content, digital team

VanMaele, Batte bring expertise, enthusiasm
to expanding disciplines

KANSAS CITY, Mo. (June 13, 2017) — With its continued focus to bring clients unexpected ideas and transformational thinking, Woodruff has added two key team members to its content and digital teams.

Brittany VanMaele (community manager) and Jeff Batte (digital strategist) will bring fresh perspectives and insights to their growing discipline teams, complementing their talented team members and helping deliver extraordinary results for the clients Woodruff serves.

“Woodruff is passionate about our deep industry knowledge, so anyone we add to our team must have at least that same level of knowledge and expertise,” said Tim McKim, executive vice president, Woodruff. “Brittany and Jeff are great additions to the Woodruff team. Their understanding of what works and what doesn’t when it comes to content and digital efforts adds depth to our team, and our clients will see immediate benefits from their expertise and unique perspectives.”

Batte to Lead Agency’s Digital Roster
Batte will work in a strategy-oriented role, where he will be responsible for incorporating digital thinking throughout all agency disciplines.

His 17+ years of industry experience in integrating intelligence, technology and engagement will help as he leads various aspects of digital business management for Woodruff clients. His past digital campaigns featured strategic planning of email, social and mobile campaigns up through enterprise-level Marketing Cloud integrations. Batte graduated from the Duke University Advanced Management Program and holds a Bachelor of Arts in English from the University of Missouri.

VanMaele Hired as Content Community Manager
VanMaele joins the agency’s growing content team that provides strategic counsel and execution while working closely with the Woodruff public relations team. The role will tap her expertise in cross-channel social media tactics, both paid and organic.

Previously, VanMaele’s experience includes working in developing user-centric social and search engine optimization (SEO) strategies as well as monitoring and review of key client analytics. Additionally, she spearheaded editorial calendars and wrote social media campaigns on behalf of her clients.

VanMaele holds a Master of Fine Arts in creative writing and fiction from the University of Montana-Missoula and a Bachelor of Arts in English from the University of Missouri. She also earned the Google Analytics Individual Qualification (IQ) and is certified in Hubspot Inbound Marketing and Content Marketing.

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Woodruff is a full-service marketing and communications team of transformational thinkers who deliver unexpected ideas and extraordinary outcomes for clients. It was established in 1992 with an entrepreneurial spirit now engrained in its DNA. This spirit provides its employee-owners the freedom to be bold, experiment, challenge, act and celebrate with colleagues, clients and partners. Woodruff has three offices throughout the United States: Columbia, Mo.; Kansas City, Mo.; and Minneapolis/St. Paul, Minn.; To find out more, visit Woodruff at www.wearewoodruff.com, on Facebook or LinkedIn.