Wilde East Towne Honda: Delivers one of the first Civic Type R’s in Wisconsin


Tracie Pierce, Director of Marketing


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The wait for the coveted Honda Civic Type R is finally over for Wilde East Towne Honda customer, Brandon James, who pre-ordered his vehicle months in advance. Jerry Ortega, sales and leasing consultant at the dealership, alerted James with news of his vehicle’s arrival on June 28, 2017. Wilde East Towne Honda is one of the first dealerships in the entire state of Wisconsin to deliver a Civic Type R.

“When such a highly anticipated vehicle like the Civic Type R comes in, it sells extremely fast, and we were beyond thrilled to receive our first,” said Peter Bothe, new car manager at Wilde East Towne Honda. “Within hours of arriving at our dealership, the new Type R was already in the hands of a great customer.”

The long-awaited Civic Type R is the first Type R-badged Honda to be sold on American soil. Honda’s Civic Type R is completely at home and totally alive on the track, with a body and an engine that defines racing perfection. Still, the 2017 Civic Type R is designed for all driving conditions and features three distinct driving modes: Comfort, Sport (default) and +R.

“After driving the Civic Type R for the first time, I immediately noticed the powerful acceleration and handling of the vehicle,” said Ortega. “Honda went above and beyond in producing and manufacturing the 2017 Type R, as a daily-use or a track-ready vehicle.”