Smart Motors: To break ground on new pre-owned facility

MADISON – With 109 years of experience catering to the needs of Madison-area motorists, Smart Motors has always remained focused on providing the best customer experience possible – regardless if shopping for a New vehicle or Used vehicle. They have equipped their pre-owned facilities with the same highly-knowledgeable sales teams, offered warranties and guarantees that are top-notch in the industry, their inventory has always been plentiful, and their service and parts department has been second-to-none.

But after building their state-of-the-art new vehicle building on Odana Rd. in 2007, the pre-owned vehicle lot across the street just seemed to pale in comparison. Given that, plans have been in development for some time to update the pre-owned vehicle division. Smart Motors didn’t just want to give it a face-lift, though. Utilizing the design and construction services of Sullivan designBUILD, an entirely new facility will be built where the existing business is now (5702 Odana Road – across from the new vehicle facility) featuring many upgrades and updates. The official ground-breaking is scheduled for October 26th at 10:30AM, with plans to open the brand new facility to the public in spring 2018.

The freshly updated pre-owned vehicle facility will architecturally mirror the new vehicle building’s open concept. Smart Motors will provide the same customer service and amenities at both locations along with a waiting area and a dedicated pre-owned vehicle delivery bay. The new structure will also have the capacity to double the dealership’s current inventory. The facility itself is going from an 1,800-sq. ft., one-story building to a 13,952 sq. ft., two-story structure with a large showroom, a children’s play area and guest lounge, a separate finance team, IT and marketing departments.

With all the growth and expansion, Smart Motors is also planning to enhance customer’s experiences by growing their staff by an additional ten-percent. Smart Motors currently employs 260 full and part time employees. The 10% staffing increase not only is a positive indicator of the Madison area’s strong economy, it’s also Smart Motors’ way of making sure the customer’s experience is seamless, and every customer is well taken care of every step of the way.

Other recent highlights of Smart Motors’ continued growth over the past decade include:

  • December 2007: Smart Motors 5901 Odana Road Facility
  • May 2010: Smart Motors Ball Body Shop purchase
  • January 2011: Smart Motors Budget Car Lot
  • October 2013: Smart Motors Ball Body Shop expansion
  • September 2014: Smart Motors Vehicle Prep Facility  
  • April 2014: Smart Motors Express Lube expansion

About Smart Motors

Smart Motors was founded in 1908 by O.D. Smart and is one of the nation’s oldest automotive dealerships. Smart Toyota is the Midwest’s largest hybrid dealer, and Wisconsin’s #1 volume Toyota dealer. Located at 5901 Odana Road, Smart is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales, which is awarded only to the top 1% of Toyota dealers nation-wide, for superior customer service & sales volume. For more information visit