Sendiks: Shoppers find convenience, fresh foods at new locations

Katie Hall
(224) 234-3321
[email protected]

Two Fresh2GO stores open this spring in Greendale, Hales Corners

** Media invited to ribbon cutting ceremony in Greendale, Tuesday, March 14, at 10 a.m. **
(6200 W. Loomis Ave.)

Milwaukee, Wis. – March 10, 2017 – As millennials and time-strapped consumers of all ages add convenience to the top of their shopping lists, locally owned and operated Sendik’s Food Markets announce the opening of two new Fresh2GO locations. The Greendale store opens Tuesday, March 14, with a Hales Corners location following later this spring. A third store has operated in Bayside since 2013. The Fresh2GO locations include gas and grocery.

Sendik’s unique Fresh2GO format offers all of the quality options customers have grown to love but in a smaller scale. The concept includes Sendik’s Fresh2GO signature deli which offers grilled-to-order paninis, a salad bar, a hot bar with homemade favorites, an olive bar and other fresh grab-and-go items. Stores feature Sendik’s famous, hand-stacked produce and a variety of fresh products for today’s on-the-go shopper, in addition to meat and bakery departments, an optimized grocery offering and gifts from Sendik’s Home.

“Convenience doesn’t have to mean skimping on freshness or quality,” said Ted Balistreri, family co-owner. “With customers increasingly seeking fresh foods in smaller portions, and often shopping daily for snacks and meals, our additional Fresh2GO locations provide an enjoyable and convenient shopping experience.”

Retail prepared foods continue to grow in popularity with consumers shopping more and more from fresh perimeter categories. According to Nielsen Fresh research, total annual deli department sales in 2015 totaled $34.1 billion, up 47 percent from just five years ago.

The new Greendale location is 11,000-square-feet and Hales Corners will be 17,000-square-feet.

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About Sendik’s: Since 1926, the Balistreri family has been serving the greater Milwaukee community by combining quality food products with exceptional customer service. Shoppers can expect an entirely unique shopping experience: items made from scratch in the deli; bakery items baked fresh daily; signature, top-shelf meats; hand-selected produce; and an unwavering commitment to quality and service. Sendik’s goal is to provide the best grocery shopping experience, period. Learn more at