Isthmus Eye Care announces May 1 opening for newly relocated optical center

Madison, Wisconsin – Isthmus Eye Care, a leading full-service local and independent provider of eye care and eyewear, today announced the grand opening of its new state-of-the-art clinic and optical center on Madison’s east side. The clinic will open Monday, May 1 at 6012 Gemini Dr., just off Cottage Grove Road between Metro Market and the Great Dane. The new clinic replaces Isthmus Eye Care’s previous location on E. Washington Ave., and serves as a bookend to the existing full-service location in Middleton.

“The building blocks of Isthmus Eye Care began in the Madison area more than 40 years ago, and we really value the long history and great relationships we’ve built over the years in the communities we serve,” says Dr. Colin Connors, whose father – the late Dr. Vic Connors – was a prominent Madison-area optometrist and one of Isthmus Eye Care’s original founders. “Our new clinic allows us to continue to serve the growing east Madison community in a location that is larger and more comfortable with many new amenities.”

The new east location provides more space to accommodate Isthmus Eye Care’s dedicated team of doctors and support staff; offers increased appointment availability; and houses the latest eye care technologies to meet the vision and eye health needs of all patients. The innovative design of the optical space helps streamline services and showcase a larger selection of products including new and unique high-quality eyeglass frames.

Although Isthmus Eye Care has long had a presence on Madison’s east side, the relocation has also served as a platform to build more relationships with local organizations. Isthmus Eye Care serves as a sponsor for both Kennedy Little League and East Madison Little League baseball, and is in the process of launching a partnership with the Madison Library Foundation that will focus on supporting the Pinney Library branch on Cottage Grove Rd.

“We’re looking forward to meeting and working with many new friends and neighbors while providing a seamless transition for our current east side patients,” says Dr. Timothy Wilson. “And while the clinic will be new, what remains unchanged is our commitment to provide exceptional eye care and eyewear in a comfortable setting for the whole family.”

Isthmus Eye Care is planning a series of events and promotions to celebrate the opening of the new east clinic and optical center including:
10% off all sunglasses and accessories through the month of May (at both locations)

Spring Style Show May 18 from 11am-6pm at the new east clinic featuring fashion eyewear from Europa; discounts and promotions; and food, drink and fun

On May 23, a special ribbon cutting and “Business After 5” networking event in conjunction with the Monona Eastside Business Alliance (Ribbon cutting at 4:30pm; networking to follow 5-7pm)

About Isthmus Eye Care: Isthmus Eye Care offers full-service eye exams, eyewear, contact lenses, laser vision correction, InfantSee screenings and vision therapy services for patients and customers of all ages and at all stages of life. The Isthmus Eye Care team is led by Colin Connors, OD, Richard Jun, OD, Aja Kimrey, OD, Callie Maursetter, OD, and Timothy Wilson, OD. For more information about services, hours or grand opening events, call (608) 249-5548 or visit