CarePlus: To offer dental and vision for Wisconsin businesses

Contact(s): Kathleen McMinn, Vice President of Marketing
Superior Vision
[email protected]

Kati Grueneberg, Chief Administrative Officer
CarePlus Dental Plans
[email protected]

Wauwatosa, Wisconsin – Superior Vision Services, Inc. (Superior Vision), a leader in managed vision care, and CarePlus Dental Plans, Inc. (CarePlus), a leader in quality group and individual dental plans in Wisconsin, today announced that the companies will begin providing customers with Superior Vision benefits alongside CarePlus dental benefits.

According to Thomas Luchetta, Vice President, Group Sales at Superior Vision, “The two companies have a long-standing relationship and a shared reputation for offering high-quality services to employers supported by extensive provider networks. This relationship will provide the convenience of both vision and dental benefits programs through a single distribution channel.”

James Schmitz, Director of Business Development at CarePlus, said, “Insurance brokers and employer groups are looking for a dental and vision solution from one source – and the Wisconsin market is underserved. By offering a mutual solution, we are responding to market demand and providing a valuable service to our customers and their members.”

The offering will feature the full range of benefits from both companies. CarePlus will focus on offering a collective dental and vision solution alongside its standalone dental offering, and Superior Vision will continue to offer standalone vision benefits to Wisconsin-based companies.

About Superior Vision: Superior Vision is a leader in managed vision care, providing vision and eye health solutions ranging from routine vision benefits to medical management. Our customers include commercial groups, individuals, and health plans that serve government-sponsored programs such as Medicaid and Medicare. Headquartered in Baltimore, MD, we serve more than 11 million members nationwide. With Superior Vision, members have access to quality vision care through the broadest and most diverse eye care provider network in the industry – one that includes independent vision care providers, leading retail optical chains and online eyewear providers. For more information visit

About CarePlus Dental Plans, Inc.: CarePlus Dental Plans is a leader in quality group and individual dental insurance plans in eastern Wisconsin. CarePlus group plans deliver rich benefits with access to state-of-the-art dental care, employee education, and complete plan administration at a reasonable cost for hundreds of companies and organizations. CarePlus individual plans provide cost savings on high quality dental care as a stand-alone or supplemental dental insurance for thousands of policyholders. Chartered in 1983, CarePlus Dental Plans is a non-profit Limited Service Health Organization (LSHO), licensed and regulated by the State of Wisconsin Office of the Commissioner of Insurance. For more information, visit

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