Zizzo Group: Hired by Independent Care Health Plan

Contact: Erin Harkin 414-319-5700 [email protected]


MILWAUKEE – (September 1, 2016) – Zizzo Group (ZG) – the region’s most fearless, results-driven, integrated marketing firm – announced it has been hired by Independent Care Health Plan, known as iCare, to provide strategic marketing counsel and media buying for their Medicare Advantage Special Needs Plan.

Independent Care provides an all-in-one health care benefits program focusing on Wisconsin’s low-income, special needs and elderly population. The company contracts with the federal and state government to offer a program designed for people who qualify for state health care benefits and Medicare.

“Our company cares for individuals in the publicly funded health care market while also using social services to enhance the person’s quality of life,” said iCare President and CEO Dr. Thomas Lutzow. “We know we will be able to further reach our audiences and improve their health through our personalized and integrated care coordination with Zizzo Group’s support.”

“With our deep knowledge of the Wisconsin market, we can help iCare approach their communities in an effective way,” said Anne Zizzo, president and CEO of Zizzo Group. “Ultimately, we will broaden iCare’s presence throughout Wisconsin and thereby support them in serving more people with complex health and social needs.”

About Independent Care Health Plan Independent Care Health Plan (iCare) is a managed care organization formed in 1994 as a joint venture between Humana Wisconsin Health Organization Insurance Corp. and the Milwaukee Center for Independence. The company coordinates medical, dental, behavioral health, vision and prescription drug coverage for approximately 23,000 people ages 19 and older with physical, developmental, emotional disabilities or low income to ensure they are receiving the services they need. Independent Care won a national honoree award in the U.S. Department of Health and Social Services’ “Models that Work” competition. For more information about iCare, visit www.icare-wi.org.

About Zizzo Group Zizzo Group is the region’s most fearless, results-driven, integrated marketing agency. The agency provides counsel to a wide range of regional and national business-to-business and consumer clients, creating programs that drive business and provide measurable results. Zizzo Group specializes in strategic marketing, advertising, public relations and social media, media planning and buying, creative services, new media development, branding, research, and conversation marketing.

A future 50 company and a top 10 Milwaukee-area advertising agency, Zizzo Group works with many leading brands. Zizzo Group has been recognized as one of Milwaukee’s “Best Places to Work” by the Milwaukee Business Journal. For more information, visit www.ZizzoGroup.com.