For more information:
Lauren Sieben
laurens@stirstuff.com
414.278.0040
MENOMONEE FALLS, Wis. – Menomonee Falls-based Wireless Logic sold its 16 Wisconsin AT&T authorized retail stores to Salt Lake City-based Spring Mobile on Dec. 31, 2015.
Wireless Logic CEO Todd Hetherington said Spring Mobile’s competitive offer, existing presence in Wisconsin and compatible company culture ensured a seamless transition for employees.
Spring Mobile is a wholly owned subsidiary of GameStop, operating 70 Spring Mobile Cricket stores and 889 Spring Mobile AT&T stores, totaling 959 Spring Mobile stores in 39 states across the U.S.
“GameStop is an aggressive buyer with a strong balance sheet in addition to having a great company culture,” Hetherington said. “Spring Mobile CEO Jason Ellis and I have a very similar philosophy, so it was a good fit.”
The sale gives Spring Mobile a large AT&T presence in Wisconsin. Wireless Logic’s 16 stores employed approximately 100 people and made up the majority of AT&T’s distribution in the state, with stores located from Delavan to Green Bay.
“Customers won’t notice any change under Spring Mobile,” Hetherington said. “All AT&T retailers are branded under AT&T national standards.”
Wireless Logic, founded by Hetherington in 2000, retained its leadership team after the sale and will now switch gears to focus on new opportunities and investments.
“We have a strong leadership team, and we’re looking forward to seeing what the future holds,” Hetherington said.
ABOUT WIRELESS LOGIC
Wireless Logic is a top performing AT&T Authorized Retailer in the Wisconsin and Illinois market as well as a consistent top 10 percent achiever nationally. As an Authorized Retailer, Wireless Logic had the same look and feel as any AT&T Corporate Owned Retail (COR) location offering the full compliment of AT&T products and services. Wireless Logic opened its first retail store in June 2000 and grew its retail footprint through expansion and acquisition.
The products and services which are offered through both AT&T’s direct and indirect stores include AT&T’s wireless 4G LTE voice and data network services; devices including smart phones, tablets, hotspots, wireless home phones, connected car and other vehicle data services; Digital Life (total home automation plus security); Uverse (TV, high speed internet, and telephone); DirecTV Advanced TV; and business services for small to large size businesses.
