Under Armour: Opens new brand house in Madison Wisconsin tomorrow

CONTACT: Tara Moore Under Armour, Inc. 646.362.4100 ext.6657 [email protected]

UNDER ARMOUR CEMENTS MIDWEST BRAND PRESENCE WITH RETAIL SHOP OPENING

Global Performance Brand Reveals Latest Brand House Steps Away from University of Wisconsin

Baltimore, MD (September 1, 2016) — Under Armour (NYSE: UA, UA.C) today announces the upcoming opening of its first Brand House in Wisconsin at 610 State Street in Madison on Friday, Sept. 2. Located just steps away from the University of Wisconsin, this space will feature select product inspired by the brand’s newest collegiate partner. With a focus on cutting-edge products and design, the Madison Brand House will serve as the optimal example of the brand’s commitment to offering customers the ultimate shopping experience.

The Madison Brand House will feature men’s, women’s and youth apparel, footwear and equipment, and will be the region’s signature location to shop a full collection of Under Armour products, designed to make all athletes better. The assortment at this Brand House will be inspired by its proximity to the University with a full zone dedicated to Wisconsin apparel in addition to official NFL Combine Authentic Team Collection product and MLB fan gear for the region’s iconic professional teams.

The Madison Brand House features more than 15,000 square feet of retail space and delivers a fully immersive brand experience. Furthering the brand’s commitment to delivering best-in-class footwear to athletes everywhere, this is the first Under Armour Brand House to feature two levels of footwear offerings to consumers.

“Our new Brand House in Madison fortifies our connection to the city as evidenced by our existing partnerships with local athletic institutions throughout the region,” said Susie McCabe, Senior Vice President of Global Retail at Under Armour. “This Brand House, a complimentary location to our local retail account partners, will be a destination for customers to experience all of the brand’s latest innovations and localized offerings through an elevated and personalized shopping experience.”

To celebrate the new space and the start of football season, Under Armour will host a UA Home Opener Event from 5:00-7:00 p.m. on Thursday, September 8, leading up to the Badgers’ home-opening game with music, food and giveaways. Students and faculty will also enjoy 10% of their purchases with valid ID.

The Madison Brand House will be open Monday-Saturday 10:00 a.m. to 9:00 p.m., on Sundays 11:00 a.m. to 7:00 p.m. For more information on Under Armour and the Under Armour Brand House, please visit UA.com.

About Under Armour, Inc.

Under Armour (NYSE: UA, UA.C), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.