Smart Choice MRI: Names Roland Wikstrom President and COO as company plans expansion outside Midwest

Contact: Karen Mazzotta, 631-549-1580

Mequon – Smart Choice MRI, the first provider in the country to offer every scan for an all-inclusive fee of $600 or less with a focus on high quality care and exceptional service, has named Roland Wikstrom as president and chief operating officer. This is a new Smart Choice MRI position, which will be instrumental in driving the company’s rapid growth plans.  By the end of 2016, Smart Choice MRI will have 19 clinics throughout Wisconsin, Illinois and Minnesota and will begin expanding outside of the Midwest in 2017. 


“A leader in the business world who has served on our board for the past two years, Roland has the operational acumen and financial experience that will be key as we expand nationwide,” said Smart Choice MRI Chairman and CEO Rick Anderson. “He has a proven record of accomplishment and is exceptionally qualified for this new role.”


“I’m truly excited to help usher in the next phase for Smart Choice MRI,” said Wikstrom. “Having served on the board for the past two years, I am completely confident in the strong potential for our company and the impact we can have on healthcare in this country. As costs continue to rise, we’re able to provide patients with a high quality choice that is very efficiently priced and deliver it with unmatched service. I am incredibly proud to join this talented group of people.”


Roland Wikstrom has more than 25 years of senior leadership experience at companies such as Citigroup, the Central Bank of Norway, ABN AMRO and BMO Harris Bank. He holds a B.A. in political science from DePauw University, an M.B.A. from Northwestern University’s Kellogg School of Management and has earned the Chartered Financial Analyst (CFA) from the CFA Institute.

Smart Choice MRI recently raised $14.5 million in expansion capital, primarily from two health care systems: ThedaCare, the largest healthcare system in Northeast Wisconsin, and Edward-Elmhurst Health of Naperville, IL. Smart Choice MRI anticipates further expansion into Illinois, Minnesota and nationwide.


About Smart Choice MRI

Smart Choice MRI is the first MRI provider in the country to offer high-quality magnetic resonance imaging to every patient for an all-inclusive fee of $600 or less, which includes the cost of the scan as well as its reading by top radiologists from the world-renowned Cleveland Clinic. Accredited by the American College of Radiology, Smart Choice MRI is in network for most major insurers, including United Health Care, Anthem and Humana. Headquartered in Mequon, WI, Smart Choice MRI currently has six clinics in Wisconsin: Milwaukee, Sheboygan, Richfield, Waukesha, Kenosha and Appleton, as well as three in the suburbs of Chicago: Schaumburg, Glenview and Skokie. A Chicago clinic is scheduled to open on August 22, 2016. For more information, visit Smart Choice MRI and follow us on Facebook and Twitter.