Ana Espinoza/ Lauren Eisentraut
Wagstaff Worldwide
312.471.6732
ana@wagstaffworldwide.com
lauren@wagstaffworldwide.com
Wisconsin-exclusive menu item, The Badger Brat
(Brookfield, WI; July 19, 2016) – Portillo’s, the Chicagoland fast casual concept known for its menu of Chicago-style favorites, expands across state lines with their first Wisconsin location at 17685 W. Bluemound Rd. in Brookfield, WI. Opening today, Tuesday, June 19, the restaurant features a 1950’s style décor with Wisconsin memorabilia sprinkled throughout the 9,000 square foot space.
“Over the years, we’ve had a lot of requests to bring Portillo’s to Wisconsin,” says Nicholas Scarpino, Vice President of Marketing and Public Relations. “We’re excited to be opening our first Wisconsin location in Brookfield; the reception from the community and our fans has been remarkable. Our team looks forward to bringing Portillo’s to a whole new market.”
The Brookfield location features Portillo’s beloved menu items, including Chicago-Style Hot Dogs topped with customary mustard, onions, relish, sport peppers, tomato, pickle, and celery salt; Italian Beef Sandwich, slow-roasted, thinly sliced beef cooked with Italian spices and served on French bread; char-grilled burgers, fresh salads and Portillo’s famous Chocolate Cake. In honor of its newest location, Portillo’s Brookfield is the first to offer the Badger Brat, a Usinger’s Fresh Bratwurst made with stone-ground German mustard and sauerkraut, available only in Wisconsin.
The restaurant offers seating for over 190 guests, along with a seasonal patio and semi-private party room. Décor elements include vintage diner photography, Harley-Davidson and Les Paul memorabilia – including album covers and a guitar –and an outdoor mural of a 1956 Nash Ambassador automobile. As with all Portillo’s locations, guests can seek out a concealed homage to founder Dick Portillo and his wife Sharon; a hidden sign that proclaims, “Dick Loves Sharon.”
Portillo’s Brookfield is open Monday through Thursday from 10:30 a.m.-10:30 p.m., Friday and Saturday from 10:30 a.m.-11:00 p.m. and Sunday from 10:30 a.m.-10:00 p.m.
Guests can also make catering orders by calling 866.YUM.BEEF. For more information, please visit www.portillos.com or follow Portillo’s on Facebook, Twitter, or Instagram.
About Portillo’s
In 1963, Dick Portillo invested $1,100 into a small trailer to open the first Portillo’s hot dog stand in Villa Park, IL, which he called “The Dog House.” 53 years later, Portillo’s has grown to include restaurants in more than 40 locations across several states. Portillo’s is best known for its Chicago-style hot dogs, Italian beef sandwiches, char-grilled burgers, fresh salads and famous chocolate cake. The Portillo’s brand also includes Barnelli’s restaurants that serve award-winning ribs, pastas with homemade sauces, and fresh sandwiches, soups, and salads. Portillo’s ships food to all 50 states via Portillos.com. Portillo’s Home Kitchen is the company’s fast-growing catering business.
