LAUGHLIN CONSTABLE EARNS SILVER AND BRONZE AT CHICAGO AD FED AWARDS
Laughlin Constable’s campaign for Northwestern Medicine took a Silver award in the cross platform category. The fully integrated #ImpactEveryday campaign included TV, online and outdoor advertising, social media content creation and a complete website redesign. It was the first full-scale branding effort for Northwestern Medicine following the merger of Northwestern Memorial HealthCare and Cadence Health in 2014.
The agency also won a Bronze award in the cross platform category for Bemis, a Neenah, Wis.-based global supplier of flexible packaging used by leading food, consumer products, healthcare, and other companies. The Bemis campaign demonstrated the company’s elevated and differentiated promise as a “catalyst for change” across all platforms, including an extensive internal corporate campaign.
More than 300 entries of Chicagoland’s finest advertising work were entered in the competition. Gold and Silver winners are eligible to move on to the District competition, with winners at that level advancing to the national level.
“Chicago has a well-earned reputation for creating imaginative, effective advertising. Our work was judged against some of the best in the country, if not the world,” said Mat Lignel, CEO of Laughlin Constable. ”We are fortunate to work with premiere organizations like Northwestern Medicine and Bemis, who are leaders in their fields.”
Laughlin Constable has been providing integrated marketing services to its clients for nearly 40 years. With offices in Chicago, Milwaukee, New York and New Jersey, the agency provides Full-Circle Branding™ solutions, including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $250 million. The agency’s clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, Paris Presents, Palermo Villa and Bright Start/Oppenheimer Funds. For more information, please visit Laughlin.com, www.Facebook.com/Laughlin Constable Constable or follow LC on Twitter @LaughlinOutLoud..