Hoffman York: Moving to Third Ward


Sharon Boeldt, (414) 225-9582

[email protected]

HOFFMAN YORK MOVING TO VIBRANT THIRD WARD Agency to Reside at Former Advertising Museum

MILWAUKEE (April 14, 2016) — Advertising and marketing firm Hoffman York is moving from its high-rise location on the 16th floor at 1000 N. Water to take up residence eight blocks south in the creative Third Ward’s former Advertising & Design Museum located at 200 N. Water Street.

Hoffman York, which provides advertising, public relations and digital services, has signed a lease for 19,044 square feet at 200 N. Water, currently known as the Chicago Street Lofts. The agency, and its 65 employees, will occupy the two floors of the former museum and plans to rename the space the Hoffman York building when they take residence in August.

Rinka Chung Architecture, the hot shop that just landed the Milwaukee Bucks Live Block contract, is handling the design and renovation.

“The agency’s new space will be designed to accommodate HY’s team oriented business model,” said Troy Peterson, Hoffman York CEO. “The office will have more spaces that allow for collaborative work as well as large and small employee gatherings and less space will be dedicated to computer servers, paper, files and storage,” he added.

Hoffman York, founded in 1933, has maintained a downtown presence for the last 31 years – 18 years at 1000 N. Water (1998-2016) and 13 years prior to that at Plaza East at 330 E. Kilbourn.

“Everyone is excited to be moving to the Third Ward,” said Peterson. “Along with a new work environment, the restaurants and the shops are a nice bonus.”

With the sale of its Chicago office, HY Connect, last June, Hoffman York is going through a renaissance of sorts. As they prepare for their new office they are also working toward re-launching the Hoffman York brand with a new logo and website to debut sometime before their move.

Hoffman York worked with Cresa Milwaukee and broker Michael Levine and with the building owner Joseph Property Development, LLC and Nathan Bernstein.

About Hoffman York

Hoffman York is a full-service independent advertising and marketing communications agency in Milwaukee, Wis. offering a full suite of award-winning services, including advertising, digital strategy and development, earned and social media, media planning and buying, analytics and more. The agency changed its name from Hoffman York to HY Connect in 2011 and then reclaimed its Hoffman York name in June 2015 with the sale of its Chicago office to Myelin Communications. To learn more about Hoffman York visit hoffmanyork.com
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