Waukesha, Wisconsin, September 7, 2016 – Hamacher Resource Group, Inc. (HRG) will be the Feature Keynote at ECRM’s Health Care EPPS, on Sunday evening, September 11th. Dave Wendland, vice president, strategic relations and member of the owners group at HRG, will discuss the new item launch journey through the lens of HRG’s Concept through Commercialization™ methodology.
Because the likelihood of a successful new product launch is less than 1 in 10, following a well-thought-out process can improve the chances of longevity. Wendland’s presentation will review the new item launch journey, offering solutions to obstacles, steps to consider, and the necessity for long-term marketing planning. The presentation offers a perspective of innovation from three unique vantage points: new to market innovator; existing product reinvention; and expanding brand into new categories or channels.
Wendland said, “We’re excited to participate in the Health Care EPPS and talk to manufacturers and retailers about the thrilling and daunting journey of new product introductions. Whichever path a brand is on – new to market, existing item looking to grow, or expanding into new markets – there are critical steps along the way that can help ensure a better chance of getting on and staying on retailers’ shelves, as well as ultimately into the consumer’s market basket. As I share the high-level framework of Concept through Commercialization, attendees can compare it to their methodology and think about areas they may need to address to reach their goals.” The ECRM Health Care EPPS is September 11-14, in Oak Brook, Illinois. More information can be found on the ECRM website, https://ecrm.marketgate.com/Events/2016/09/HealthCare.aspx.
About Hamacher Resource Group
Hamacher Resource Group is the leading partner in category management, business strategy and marketing services focused on consumer healthcare at retail. Product manufacturers, healthcare distributors, retailers, technology partners, and other organizations rely on HRG for strategic insights and creative solutions to improve the shopping experience. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee. Visit hamacher.com for more information.
