Contacts:
Chelsea Schwabe
Cousins Subs (262) 250-2879
cschwabe@cousinssubs.com
Katie Russell
Buxton
(817) 332-3681
krussell@buxtonco.com
Will use customer analytics to identify expansion opportunities in the Midwest
FORT WORTH, Texas — Cousins Subs®, a sub sandwich chain with more than 100 locations in Wisconsin and Arizona, has partnered with Buxton to develop site selection strategies based on core customer insights. Buxton will also identify new real estate growth opportunities for Cousins Subs in the Midwest.
“Cousins Subs is a proven restaurant concept with more than 43 years of success,” said Joe Ferguson, vice president of development for Cousins Subs. “Buxton will be an invaluable resource as we continue to develop our growth strategy and look to bring the Cousins Subs brand to new markets across the Midwest.”
“Buxton is pleased to provide Cousins Subs with insights on both current and aspirational customers as the company continues to expand,” said Tim Watkins, director of sales at Buxton. “We look forward to being a part of the brand’s continued success.”
As a Buxton client, Cousins Subs will receive a customized real estate model delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, Cousins will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios. Cousins Subs joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.
About Cousins Subs Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate more than 100 sub sandwich shops throughout Wisconsin and Arizona, providing guests with quality deli-fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily.
For more information, visit www.cousinssubs.com. You can also find Cousins Subs on Facebook, Twitter and Instagram.
About Buxton Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Aaron’s and Anthropologie.
For more information, visit www.buxtonco.com.
