Boston Store: Launches back to school events for younger customers

Boston Store Launches Back to School Events for Younger Customers

MILWAUKEE—August 11, 2016— Back to School season is in full swing and Boston Store wants to make getting ready fun and easy. Whether shopping online or in-store, customers will find the trend-right styles and quality brands for everyone on the list from grade school to dorm room. Offering national and private brands for kids and teens such Kensie, Skylar and Jade, Silver Jeans, Levi’s, William Rast, Jessica Simpson, Wallflower, Under Armour, Calvin Klein and Ruff Hewn, to name a few, kids of all ages will be able to find the perfect look and style for the new school year.

Finding back to school ideas and essentials for boys and girls has never been so fun and rewarding. Customers who browse online can play the Memory Match game now through September 5, 2016, for a chance to instantly win an iPad or $25 gift card to add to their backpack. This interactive game highlights stylish outfits and must have gear for kids sizes 4-7, 8-12 and 13+. It’s a great way to complete your shopping checklist and one lucky grand prize winner will receive a $4,000 dream family vacation of their choice!

Boston Store at West Towne Mall will transform its Young Contemporary area and Young Men’s area in to a fun, high energy back to school bash shopping event on Saturday, August 20 from Noon until 4:00 p.m. Gals and guys can try-on, shop and snack while listening to a dee jay spinning music in the store. Free Jimmy John’s subs will be served and prize drawings will be held hourly for a chance to win free pairs of denim from Levi’s and Silver Jeans, sunglasses, tee shirts and $10 restaurant gift cards. Other activities include metallic temporary flash tattoos, fragrance and beauty bars and the opportunity to create a commemorative vinyl record with spin art. All attendees will receive a 30% savings pass (some exclusion apply) to use during the event.

About The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes 9 furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information, visit www.bostonstore.com. Join the conversation and be inspired by following Boston Store on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

CONTACTS:

Christine Hojnacki, VP Public Relations

414.347.5329, cell 262.378.9354

Christine.Hojnacki@bonton.com