Zizzo Group: Hired by Market Probe to develop integrated marketing strategy

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Danielle Archiello

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MILWAUKEE – Zizzo Group (ZG) – the region’s most fearless, results-driven, marketing firm – announced it has been selected by Market Probe to develop and execute a strategic marketing plan to support its short-term and long-term growth plan.

Market Probe is a full-service global marketing research and consulting firm specializing in customer experience, brand and employee satisfaction research. Headquartered in Milwaukee, the company has offices in seven countries, including the United States, Canada, the UK, Belgium, India, Singapore and China. The company offers full-service strategic guidance and business solutions, including proprietary research models and advanced analytical solutions to drive customer loyalty.

“We chose Zizzo Group because of its strong business-to-business expertise and commitment to results,” said Dr. T.R. Rao, president and CEO of Market Probe. “After 30 years, Market Probe continues to be at the forefront of the marketing research industry. Our partnership with Zizzo Group will be critical to our continued growth and success.”

“I’m extremely pleased to be doing business with a locally based global leader in innovation and technology,” said Anne Zizzo, president and CEO of Zizzo Group. “Our industry experience combined with an integrated marketing approach will enable us to support Market Probe’s growth strategy and further its reputation as a leading research and consulting firm.”

About Market Probe, Inc.

Market Probe, Inc. is a full-service global marketing research and consulting firm specializing in customer experience, brand and employee satisfaction research. The company offers full-service strategic guidance and business solutions, including proprietary research models and advanced analytical solutions to drive customer loyalty.

Headquartered out of Milwaukee, Wis., Market Probe is located in seven countries, including the United States, Canada, the UK, Belgium, India, Singapore and China. In addition, the company utilizes strategic partnerships with field agencies around the world. Market Probe has 200 full-time employees worldwide. The company has been listed on Honomichl’s Top 50 U.S. Market Research Firms. For more information, visit www.marketprobe.com.

About Zizzo Group

Zizzo Group is the region’s most fearless, results-driven, integrated marketing agency. The agency provides counsel to a wide range of regional and national business-to-business and consumer clients, creating programs that drive business and provide measurable results. Zizzo Group specializes in strategic marketing, advertising, public relations and social media, media planning and buying, creative services, new media development, branding, research and conversation marketing.

A future 50 company and a top 10 Milwaukee-area advertising agency, Zizzo Group works with many leading brands. Zizzo Group has been recognized as one of Milwaukee’s “Best Places to Work” by Milwaukee Magazine. For more information, visit www.ZizzoGroup.com.