The New North: Names new director of marketing and investor relations

Media Contact: Jeff Blumb of Nation Consulting, 920.328.5454 or [email protected]

NEW NORTH, December 16, 2015 – Jessica “Jeci” Casperson has been named director of marketing and investor relations of New North Inc., Jerry Murphy, executive director of New North, announced. In that role, she will oversee the organization’s marketing efforts, along with serving as a daily point of contact for regional firms invested in New North.

Casperson had been the executive events coordinator/marketing specialist at the University of Wisconsin Oshkosh since September 2014. At the forefront of her responsibilities for the educational institution was coordination and execution of university events that included academic, community, fundraising, celebratory and executive level. Among these was the large-scale installation ceremony of Chancellor Andrew Leavitt in September 2015.

At UW Oshkosh, Casperson also managed marketing material and other strategic communications for university special events. She designed and maintained content for seven event webpages.

The background of Casperson additionally includes finance director roles with three different political campaigns. Her responsibilities included local and state-wide fundraising efforts, along with creating and managing fundraising databases.

“We’re very pleased to welcome Jeci to our team,” says Murphy. “Jeci brings a strong mix of project management skills, marketing and investor relations.”

Student-body president while attending the University of Wisconsin Oshkosh, Casperson received a B.S. degree in political science, with an emphasis in civic engagement, from the institution in June 2013.

Casperson officially began her duties with New North on Dec. 10. She may be reached at [email protected] or 920.336.3860.