Patrick Cudahy(R): Announces Summerfest partnership

Free-admission promotion and bacon eating contest to
highlight “Patrick Cudahy Day” at world’s largest music

CUDAHY, Wis. — Patrick Cudahy(R) has
the perfect cure for the summertime blues. The Wisconsin-based brand
announced that it is partnering with Summerfest as the “Official Bacon”
of the world’s largest music festival. The partnership also includes a
Country Music Concert Series, a free-admission promotion, and a bacon
eating contest during the 11 day festival.

From June 24-28 and June 30-July 5, 2015, Patrick Cudahy and Summerfest
are bringing Milwaukee, Wis. an action-packed schedule of music.
Wherever you find great country music at Summerfest, FM106.1 and
Patrick Cudahy will be there! The FM106.1 Country Music Series at
Summerfest Presented by Patrick Cudahy is proud to welcome the
following artists: Florida Georgia Line, Keith Urban, Zac Brown Band,
Carrie Underwood, Sheryl Crow, Thomas Rhett, Frankie Ballard, Dan +
Shay, Billy Currington, Chase Rise, Martina McBride, Kip Moore, Phil
Vassar, Kristian Bush of Sugarland, Kellie Pickler, Blackberry Smoke,
Brett Eldredge and many more!

On Friday, July 3, Summerfest will celebrate Patrick Cudahy Day. From
12pm – 3pm, the first 1,500 attendees on Patrick Cudahy Day will
receive free weekday admission by showing an original grocery store
receipt of one pound of Patrick Cudahy Sweet Apple-Wood Smoked Bacon.
Additionally, Patrick Cudahy bacon hats will be given out to the first
5,000 attendees starting at 5:00 p.m. on July 3.

Also on July 3, Patrick Cudahy will crown the fastest bacon eater in
the Midwest. The contest will take place on the Uline Warehouse Stage
at approximately 5:45 and will feature concert-goers vying to eat one
pound of bacon in the fastest time possible.

“We’re very excited to announce our partnership with Summerfest,” said
Mitch Cooper, Marketing Manager, Patrick Cudahy. “Summerfest is one of
the Nation’s most time-honored traditions and we’re proud to be a part
of it. We look forward to sharing in all of the concerts, fun and
excitement with Midwest bacon lovers.”

Throughout the 11 days, everyone at the festival will have the
opportunity to capture their Summerfest memories at the famous Patrick
Cudahy Say Hey Photo Booth, located where you find great country music
at the festival.

Patrick Cudahy is a brand of Smithfield Foods.

About Smithfield Foods

Smithfield Foods is a $15 billion global food company and the world’s
largest pork processor and hog producer. In the United States, the
company is also the leader in numerous packaged meats categories with
popular brands including Smithfield(R), Eckrich(R), Farmland(R),
Armour(R), Cook’s(R), John Morrell(R), Gwaltney(R), Nathan’s Famous(R),
Kretschmar(R), Margherita(R), Curly’s(R), Carando(R) and Healthy
Ones(R). Smithfield Foods is committed to providing good food in a
responsible way and maintains robust animal care, community
involvement, employee safety, environmental and food safety and quality
programs. For more information, visit and

About Patrick Cudahy

For 125 years, families throughout the Midwest have known the name
Patrick Cudahy as one they can count on for quality, value and for the
unmistakable flavor of Sweet Apple-Wood. Our product line includes
fully cooked and traditional bacon, bacon pieces and toppings, dry
sausage, pepperoni, ham, deli and sliced meats.